Tag: Planning

Step-by-Step Planning for Well-Timed Content Marketing Campaigns

Step-by-Step Planning for Well-Timed Content Marketing Campaigns

How do you plan seasonal and well-timed content to make the most of each trend? Identify dates when you should start preparing for the trend by postin ...
Planning to make a video ad or other video asset? 3 things to consider

Planning to make a video ad or other video asset? 3 things to consider

In fact, creating a video ad tends to be a lot more expensive than creating, say, a text or display ad, so the upfront risks of video advertising are ...
Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!

Calling All Content Marketers: Sound Off in Our Content Marketing Planning Survey!

Granted, it might not always feel that way. The current environment we operate in as marketers is a competitive one. But we do have the power to colle ...
2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. They’re based o ...
What CMOs Need to Know About Data Informed Content Marketing2

What CMOs Need to Know About Data Informed Content Marketing2

Author: Lee Odden / Source: Online Marketing Blog - TopRank® Driven by trends in lower performing advertising and changing consumer behav ...
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