This Week in Content Marketing: Is There a Crisis in Content Marketing?

This Week in Content Marketing: Is There a Crisis in Content Marketing?

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode This week, Robert ponders how we handle filling big shoes. We discuss recent reader revenue moves from CNN and the Guardian, and why Facebook may have nothing to fear from ad blockers. In other news, we debate whether content marketing is in crisis or on the verge of its biggest opportunity yet. Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company. Show details (00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill? (05:25): Welcome to Episode 208: Recorded live on November 5, 2017 (Running time: 1:05:08) (06:45): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, DC; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. This Old Marketing example of the week (59:17): Electric Boat Company: Isaac Rice and John Holland founded The Electric Boat Company in 1899 to build the first submarines for the United States.

Digital Marketing News: Visual Content Trends, Facebook Ads Controversy & Bing Retargeting
The Original List: 50 Content Marketing Influencers and Experts to Follow into 2019
The Power of Video Content Marketing
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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes.

In this week’s episode

This week, Robert ponders how we handle filling big shoes. We discuss recent reader revenue moves from CNN and the Guardian, and why Facebook may have nothing to fear from ad blockers. In other news, we debate whether content marketing is in crisis or on the verge of its biggest opportunity yet. Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company.

Show details

  • (00:01): An advertising blast from the past: “Buster Brown Shoes”
  • (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill?
  • (05:25): Welcome to Episode 208: Recorded live on November 5, 2017 (Running time: 1:05:08)
  • (06:45): Content Marketing Master Classes – Our multi-city tour is returning for another round of in-depth content marketing training. Starting on November 6, we’ll be making stops in Boston; New York; Washington, DC; Seattle; San Francisco; Chicago; Atlanta; and Austin, Texas. Robert and I would love to see you there, so register today.
content-marketing-institute-master-class-schedule (1)
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The quick hits – Notable news and trends

  • (11:11): CNN plans commerce and new subscription-based service; Guardian boasts…

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