SEO and video marketing are inherently connected; focusing on improving one can actually benefit the results of the other when executed correctly. In this post, we’re going to take a look at how SEO and video marketing relate to each other, and how you can use this connection to benefit your business and get the most out of your marketing campaigns. How are SEO and Video Marketing Connected? When you use strategic SEO strategies on your video content, you’ll boost the visibility of your video content significantly. You’ll help your video pop up more often in search engines, both on YouTube and in Google. If you’re using third party media players like YouTube, you can also post links to your site in the descriptions of the video, creating backlinks and sending traffic to your site. Create Video Content Focusing on SEO Video marketing can set out to accomplish a number of different goals. The video title, description, and video tags (if applicable for the platform you’re using) should all contain keywords to optimize your search engine results. Add Backlinks to Your Site When you post your video on social media or to third-party video sharing sites, include a link to your site in the description. Both video marketing and SEO will both help your marketing efforts individually, but they can also bolster the effects of the other.
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You may have heard that search engine optimization (SEO) tactics can benefit your video marketing campaigns. You may have also heard that video can help with your SEO efforts. Both statements are actually true.
SEO and video marketing are inherently connected; focusing on improving one can actually benefit the results of the other when executed correctly.
In this post, we’re going to take a look at how SEO and video marketing relate to each other, and how you can use this connection to benefit your business and get the most out of your marketing campaigns.
How are SEO and Video Marketing Connected?
SEO marketing and video marketing can directly impact each other.
When you use strategic SEO strategies on your video content, you’ll boost the visibility of your video content significantly. You’ll help your video pop up more often in search engines, both on YouTube and in Google. Focusing on keywords will be crucial to getting these benefits.
Video marketing can also improve your SEO results if the video itself is aligned with your overall SEO strategy. Not only will you have more content to help you connect with customers at all stages of the sales funnel, you’ll also be able to get other potential benefits like link building and the ability to stand out in SERPs (especially if you’re using Rich Snippets, which we’ll discuss in a minute). It’s also expected that since customers are increasingly preferring video becoming more important, Google and other search engines will continue to prioritize sites that have video content in the rankings.
If you’re using third party media players like YouTube, you can also post links to your site in the descriptions of the video, creating backlinks and sending traffic to your site.
The Step-by-Step Process to Improve SEO and Video Marketing at the Same Time
It’s clear that SEO and video work well together, like the peanut butter and jelly of the marketing world. There’s a process you should be following, though, to get the full benefits that you should be seeing.
1. Create Video Content Focusing on SEO
Video marketing can set out to accomplish a number of different goals. You can use them to increase engagement on social media, place them on a landing page to help with conversions, and more. You should absolutely consider SEO improvement as a goal for your video content, even if you have other goals like brand awareness.
By focusing on SEO, you’ll focus on things like keywords, and choose to create content that you know people are looking for. Your biggest goal for these particular videos won’t be selling a certain product, it will be to create videos people are actively seeking…
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