Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase. Keep the design distraction free. Secondly, a distraction-free design ensures that visitor’s attention is directed exactly where you want it to go, thus improving the chances of conversion. Limit the number of choices. Create a sense of urgency. This can be done by ensuring that the website design and placement of the different elements follows the "law of past experience." Placing the contents of the website along the top and left border of your website has the maximum chances of capturing attention. You want to make the process as simple as possible to make sure that a visitor gets converted into a customer. Make use of human imagery not only to leverage human emotion but also to direct a visitor's attention where you want it. Using the power of psychology to understand and leverage human emotions is a great tool for bringing in conversions.
Making your website easily navigable and congruent with the way the human brain operates will go a long way toward inducing your customer to purchase.
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Human psychology plays a massive role in determining the kind of experience a visitor to your site has. Website design optimization that makes use of the principles of psychology and neuro-marketing has a significant impact on the conversion rate of your website.
Knowledge of how the human brain works and the psychology behind actions is essential for getting people to click on a call-to-action button on your website and for ensuring that your CRM‘s pipeline is filled to the brim with fresh leads.
A lot of research is currently taking place in the field of psychology, giving us insight into psychological hacks that get your website visitors to take action and eventually convert. Here is a list of strategies that you should keep in mind when you design your website.
1.) Keep the design distraction free.
According to the theory of cognitive fluency, a person is more likely to prefer a simpler task that requires less strain over a complex task that requires more mental processing. If your SaaS website happens to be easy to understand and intuitive to navigate, the chances of conversion increase.
Our brain battles with chaos. The principles of minimalistic design ensure that your website appears to be free of distracting elements. Organizing the content on the website in a viewer friendly manner ensures that visitors to your website can easily navigate through without feeling overwhelmed by chaotic information bombarded at them.
Simple visual design has two benefits. First, it prevents visitors jumping away from the site because they are overwhelmed by complexity. Secondly, a distraction-free design ensures that visitor’s attention is directed exactly where you want it to go, thus improving the chances of conversion.
2. Limit the number of choices.
Hick’s Law states that the time taken for an individual to make a decision is directly proportional to the number of possible choices available.The human brain goes for a toss when it encounters choice abundance. When offered excessive choice, it ends up getting overwhelmed, and decision paralysis occurs, which hinders the decision making capacity.
In a research study popularly…