5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche

5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche

Find your niche and build your brand. Make sure your niche is something you are passionate about and something you can create quality content for. Use tools to automate the busy work. Some brands with millions of followers post new content almost every hour. The study followed 55 top brands, finding that even those that posted every hour had no a drop-off in engagement. Instead, the study found, engagement declines when a brand starts posting inconsistently. Brands connect with influencers in an effort to increase sales or grow their audience on Instagram. But if you want your posts to be discovered by people who don’t currently follow your brand, you'll need relevant hashtags for every post. Research has consistently found that adding five to seven relevant hashtags to your post greatly increases its engagement. After all, if you expect to make a living off your Instagram posts, you will ultimately have to treat creating them like a full-time job.

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One guy who curates and sells decorative enamel pins was able to generate $3,500 a month through sponsored posts and other strategies.

5 Serious Instagram Growth Strategies for Micro-Influencer Wannabes in Any Niche

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Influencer marketing is a hot topic in the world of Instagram. Consider, for instance, a man named Eduardo Morales who curates and sells decorative enamel pins, and claims to generate more than $3,500 in revenue each month, using sponsored posts and other strategies.

Clearly, people can make an actual living by gaining online influencer status.

Related: 10 Influencer Marketing Trends to Keep Your Eye On

Interestingly, though, those with millions of followers aren’t always the most highly sought after for marketing partnerships. Micro-influencers, defined as those whose followers number in the thousands, rather than millions, are often highly prized, too, due to their more engaged audiences.

So, if you’re a micro-influencer wannabe, know that when it comes to monetization, the number of followers you have can significantly impact your earnings: According to blogger Elise Darma, influencers with 30,000 followers typically earn around $350 per post. Those with 100,000 followers can charge a client up to $2,700. Regardless of your own niche, growing your audience will be crucial for increasing your brand persona and revenue opportunities as a micro-influencer.

Here’s what you need to do:

1. Find your niche and build your brand.

Branding doesn’t apply just to major corporations. To become a successful influencer, you must also build your personal brand. This starts with identifying a niche where you can offer unique insights and experiences (such as travel, fashion, or fitness), as well as produce high-quality content.

Make sure your niche is something you are passionate about and something you can create quality content for. Finding a subject area where you are knowledgable and have something different to share will make it easier to create high-quality photos and captions that capture your target audience’s attention.

2. Use tools to automate the busy work.

While content curation is essential, other tasks, like engaging with potential followers or scheduling posts, will also make a difference in expanding your audience.

Automation can have a very real impact here.

Take, for example,a case study published by Kicksta, a tool that automates the authentic liking of relevant Instagram posts from…

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