Tag: Entrepreneurship

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The Power of Positivity: 4 Social Media Marketing Tips to Improve Your Online Presence

The Power of Positivity: 4 Social Media Marketing Tips to Improve Your Online Presence

Just ask basketball fan Eliot Robinson. So, he started the "star" movement. He began putting a star ✪ next to his name and sending the symbol out to f ...
How Micro Influencers Will Fuel Monetization in the Future

How Micro Influencers Will Fuel Monetization in the Future

But what about all those other Instagram content creators who aren’t celebrities or super influencers? Is there such a thing as sustainable influence? ...
How You Can Use Quora as a Marketing Tool: It’s Not Just for Personal Questions Anymore

How You Can Use Quora as a Marketing Tool: It’s Not Just for Personal Questions Anymore

What if you could tap into it to build an audience, thereby increasing your number of followers and ultimately streamlining your business or brand? Ac ...
Dive In Headfirst or Get out of the Pool: Why Marketing Needs an ‘All-in’ Approach.

Dive In Headfirst or Get out of the Pool: Why Marketing Needs an ‘All-in’ Approach.

But that's where they go wrong because it takes an "all-in" commitment to get the ball rolling in the right direction. Companies have more options, li ...
5 Ways You Can Achieve ‘Hands-Off’ Marketing

5 Ways You Can Achieve ‘Hands-Off’ Marketing

Marketing can be a serious drain on an entrepreneur's time. When you're building your company, you'll likely find your marketing efforts becoming a dr ...
5 Startup Branding Trends to Watch for in 2019

5 Startup Branding Trends to Watch for in 2019

Illustrations, minimalism and millennials are among the trends you should be paying attention to for your branding strategy. With Google incorporating ...
Remember Slice Soda? It’s Back — But Very Different.

Remember Slice Soda? It’s Back — But Very Different.

Why these entrepreneurs bet on nostalgia for the old soda brand. The Slice hitting the shelves in early 2019 is a 25-calorie sparkling water made pure ...
4 Simple Ways to Use Social Media to Find ‘Warm’ Ecommerce Customers

4 Simple Ways to Use Social Media to Find ‘Warm’ Ecommerce Customers

The average person in 2018 spent 45 minutes on social media every day, and the trend toward shopping online straight and even getting there direct fro ...
Don’t Let Short-Term Thinking Undermine Long-Term Success

Don’t Let Short-Term Thinking Undermine Long-Term Success

I recently met a business owner who made 100 percent of her decisions based on how it impacts the immediate cash flow of the business. And I mean ever ...
How to Integrate Chatbots Into Your Conversion Strategy

How to Integrate Chatbots Into Your Conversion Strategy

You probably have because that’s a chatbot -- and they’re everywhere. But the truth is that that helpful little box isn’t there only to welcome you to ...
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