Which is why many entrepreneurs choose to outsource social media management. As long as you’ve got input on strategy and content, entrusting the oversight of your accounts to a skilled VA or contractor is a smart move that frees up precious time and energy. Ready to make that plan? Create Parameters BEFORE You Outsource Social Media Management If you’ve just started to ponder outsourcing your social media management you might be getting giddy at the prospect of delegating that work to someone else. Before you can hire a new team member or assign this workload out, you’ve gotta define your terms. Or do you want to promote community growth? Will you handle any accounts yourself? Might as well hire a platform specialist for growth, and entrust your social media to someone who can boost your follows and likes. For Instagram and Pinterest the focus will be on graphics, but hashtag research is relevant across multiple media, and great copy writing is essential for Facebook, Twitter, and others. Automation can all take some of the social media management workload off your plate without the need to hire another team member.
Real talk time: juggling multiple social media accounts is exhausting.
Cross-promoting content without too much duplication, answering questions and responding to comments, talking to each audience in distinctive ways, creating and posting strategic imagery … it’s a LOT to manage!
Which is why many entrepreneurs choose to outsource social media management. As long as you’ve got input on strategy and content, entrusting the oversight of your accounts to a skilled VA or contractor is a smart move that frees up precious time and energy.
Of course, you can’t assign this work to just anyone!
Social media management is often dismissed as easy work that any intern can handle, but if you have growth goals and sales benchmarks to hit, you’ll need someone with experience and insight.
Not only that, you shouldn’t even consider outsourcing your social media management until you’ve set some parameters and made a solid plan.
Ready to make that plan? Let’s go!
Create Parameters BEFORE You Outsource Social Media Management
If you’ve just started to ponder outsourcing your social media management you might be getting giddy at the prospect of delegating that work to someone else. Slow your roll, lovely!
Before you can hire a new team member or assign this workload out, you’ve gotta define your terms.
Are you outsourcing just the day-to-day interaction?
Or do you want to promote community growth?
Will your team be acting as you when they post, or as a team member?
Will you handle any accounts yourself?
Will the person in charge handle both copy and images?
Carve out some time to make a plan that includes tasks, best practices, guidelines, goals, examples, and resources your social media manager can use if she gets stuck.
Doing this…
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