You know your bedroom but navigating in the darkness you stub your toe and are using choice language to describe how frustrated you are. Get clear on why you’re building a business. You look for what will make money and then get to work. That lack of clarity leads to you building a job. Get very clear on the overall strategy and not so much the tactics. Get clear on whom your business caters to and how you speak to your customers. When you have the clarity of the niche audience you’re targeting, you can find where they are and the best way to reach them. It’s the reason high-end brands don’t have sales -- that’s not what their target customers expect or respond to. In the same vein as getting clarity on your why, you should be clear on where you’re heading in your life and business -- they work hand-in-hand. If you don’t have clarity in your life goals, it will be hard to focus on building your business.
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It’s the middle of the night and you have to use the restroom. It’s pitch dark when you get up. You know your bedroom but navigating in the darkness you stub your toe and are using choice language to describe how frustrated you are. Just a few seconds in the darkness affected your path to successfully accomplishing your middle-of-the-night goal.
It works the same way in our lives and business. That “darkness” takes a different form but it has the same effect. We “stub our toes” in many different ways when we lack clarity. If your business is not achieving explosive growth right now, it’s more than likely that your lack of clarity is the culprit.
There are many factors and parts to growing a business but not being clear is the cause. If you’re going to make this a year of reaching new milestones, make sure you have clarity in these three areas of your business.
1. Get clear on why you’re building a business.
The idea behind entrepreneurship is appealing. You can be your own boss and set your schedule. You can generate an income doing what you enjoy doing. So, you start a business but you may not have a major why behind the business.
You look for what will make money and then get to work. After a while, things just don’t seem to be working the way you’d hoped. There was no why driving the business. That lack of clarity leads to you building a job. Your business should be started and built around a topic and mission you’re passionate about.
The why is your road map and the fuel to help you keep driving towards your goals. Even…
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