For reference, it took the platform just four months to add the latest 100 million compared to six months it needed for the previous 100 million users. Did it help Instagram that it’s owned by Facebook? Instagram continues to attract more users as it gets bigger because it gets better as well. Instagram becomes more and more artistic and sophisticated in storytelling. Stories is a big part of that creative self-expression. So, just in the last few months, Instagram added a ton of features to it and beyond. Instagram brings together the best of both Facebook’s photo album of our lives and Snapchat’s discretion and goofiness. Let’s also talk about all the latest features Instagram has been adding to its business arsenal. The biggest one has to be the announcement that now all advertisers can select Stories as a placement for their ad. Understandably, less than a month after this news, the platform was proud to announce that one million advertisers chose Instagram as a place to be.
Instagram now boasts 700 million users, and what is more impressive is that its growth rate is only speeding up. For reference, it took the platform just four months to add the latest 100 million compared to six months it needed for the previous 100 million users.
It’s really no exaggeration that Instagram is the hottest platform on the block. Did it help Instagram to copy Snapchat’s features? Most likely. Did it help Instagram that it’s owned by Facebook? Definitely. Let’s count all the ways Instagram continues its mind-blowing rise.
Instagram continues to attract more users as it gets bigger because it gets better as well. Instagram becomes more and more artistic and sophisticated in storytelling. Stories is a big part of that creative self-expression. So, just in the last few months, Instagram added a ton of features to it and beyond.
The first addition, face filters, is becoming a selfie norm for better or worse. Insta now also allows to post videos in reverse with the new feature “Rewind.” Plus, just announced last week, you can now view Location and Hashtag Stories, a compilation of Stories from accounts (regardless if you follow them or not) that all use the same hashtag or a location near you. What a great way to explore your…
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