Author: Jefri Yonata / Source: Business 2 Community What do you think about this? Interesting Not Interesting Share Tweet In my last arti
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In my last article, I wrote about the best way to amplify a video reach on social media. In this article, I’ll highlight 4 types of videos that can get you more engagement on social media.
Social media users favor video content more than anything they can find on each platform. That’s why social media videos earn ridiculously more engagement than other types of content. On Facebook, video content receives 400% more engagements than text only.
Being on social media has become increasingly important because 80% of consumers expect their favorite brands to be on social media and actively interact there.
Now that you know this, your next reasonable move should be planning to expand your reach to social media (if you haven’t already).
In their 2016 Q3 earnings report, Facebook revealed that 3 million businesses upload videos to Facebook monthly, but this is only a tiny portion of the 60 million businesses on the social network.
I bet that if you haven’t signed up for an account for your business, you’re missing out on a great opportunity.
Facebook isn’t the only place where videos can help you attract a bigger audience. You have plenty of other options: Instagram, Snapchat, YouTube, Pinterest, Vine, Vimeo, Pandora, and Meerkat… to name just a few.
Before I continue, keep in mind that each social media platform has its own favorite video type. But in general, these are the most popular video types on social media right now.
Facebook Live video
Mark Zuckerberg’s decision to invest in the Facebook Live feature is paying off. Between June and November of 2016, viewership on Facebook grew from 14% to 17%.
To promote Facebook Live, the company has paid top social media influencers over $2M to produce live videos. This money is part of a total $50M paid to large publishers and celebrities to do the same.
This investment definitely pays off for Facebook. According to SocialBaker, media, celebrities, and companies are rapidly adapting the usage of Facebook Live for their pages with media leading the way.
Vibhi Kant, Product Manager at Facebook, said in a Newsroom article:
“People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live. This is because Facebook Live videos are more interesting in the moment than after the fact.”
In the meantime, according to Emarketer,…
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