Author: Johanna Rivard / Source: Marketing Insider Group An email list with relevant, high-quality contacts is a company’s best asset. Wh
An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline techniques to build an email list, it’s a marketer’s job to ensure that your list remains relevant and up-to-date to reduce database decay.
According to HubSpot, your email list degrades approximately 22.5% each year, so it’s a good idea to implement a regularly scheduled data cleansing program. Building and maintaining a healthy email list takes time and effort, but it should still take top priority.
Whether you’re running an online business, a brick and mortar shop, or a mix of the two, you still need a way to stay in touch with your prospects, customers, and fans. As consumers become increasingly dependent on the internet in their day to day lives, the feasibility of email as a communications tool will hold steady. Email as a marketing channel is very much alive and should not be ignored.
Techniques and trends in online marketing constantly evolve, so it all boils down to a relevant contact list that you have total control over. If you haven’t already started building your email list, there’s no better time than now.
Tips to Build a Relevant Email List
-
Optimize Your Signup Forms and Popup Boxes
Email signup forms can (and should) be optimized on every page of your website. They can also be integrated with certain social media platforms like Facebook and Twitter. Make sure they’re easy to find and visually engaging. You can also create popups to help increase lead conversion rates.
Don’t be shy when it comes to signup forms – put them everywhere! A neat hack is to ask your employees to include a link in their email signature that lets users subscribe there and then.
-
Build Your Social Media Presence
Find out where your potential clients and target audience are hanging out. Build your social media presence by posting relevant content such as quotes, images, videos, or anything you know your audience might like and comment on.
Follow other accounts that are relevant to your industry and don’t hesitate to post comments and share relevant posts. Don’t be a troll. Make…
COMMENTS