For best results, stick to the following specs for image ads: Facebook timeline image ads Recommended: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio For all image ads, Facebook recommends that you upload “the highest resolution image available” in either .JPG or .PNG format, cropped to a supported aspect ratio. Facebook instant articles image ads Recommended: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio Facebook Marketplace image ads Recommended: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio Facebook panorama or 360 photo ads Recommended: at least 600 by 600 pixels Facebook automatically recognizes and processes these images based on “camera-specific metadata found in photos taken using 360-ready devices.” Facebook sponsored message image ads Recommended: at least 1,200 by 628 pixels Facebook Audience Network image ads Recommended: at least 1,200 by 628 pixels Instagram image ads Recommended: width of 1,080 pixels, height between 566 and 1350 pixels, aspect ratio between 1.91:1 and 4:5 Instagram stories image ads Recommended: at least 1,080 pixels wide, 1,920 pixels tall Instagram recommends leaving roughly “14% (250 pixels) of the top and bottom of the image free from text and logos” to prevent them from being covered. Facebook video ads When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first. For best results, stick to the following specs for video ads: Facebook timeline video ads Recommended: at least 1,280 by 720 pixels For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type. Facebook carousel images Recommended: at least 600 by 600 pixels Facebook carousel videos Recommended: 1,080 by 1,080 pixels (1:1 aspect ratio) .MP4 or .MOV format Maximum file size of 4GB Maximum length 120 min Maximum frame rate of 30fps Landscape videos should be a minimum of 600 by 315 pixels (1.9:1 aspect ratio). Instagram carousel video ads Recommended: at least 1,080 by 1,080 pixels .MP4 or .MOV format Maximum length 60 seconds Maximum frame rate 30fps Like Facebook carousels, Instagram carousels let you showcase at least two and up to 10 images or videos in one side-scrolling ad. Facebook Collection and Canvas images Recommended: at least 600 by 600 pixels Facebook Collection cover video Recommended: at least 1,200 by 628 pixels Facebook Canvas video ads Recommended: At least 1,200 by 628 pixels .MP4 or .MOV format Maximum frame rate of 30fps Keep total length of all videos in canvas under 2 minutes Facebook Lead ads Lead ads make it easy for users to fill in forms, in turn making it easier for advertisers to collect lead info. Facebook Lead ads images Recommended: at least 1,200 by 628 pixels Facebook Lead ads videos Recommended: As large as you can Image ratio of 9:16 to 16:9 .MP4 format H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan Facebook offers ads Offers let you share online and in-store discounts and promotions with customers on Facebook. They can appear as an image or a video. They can appear either as an image or video.
When it comes to online advertising, Facebook is king. One out of every five digital ad dollars is spent on Facebook—for good reason. The platform’s roughly 2 billion monthly users spend an average of 53 minutes a day on the site—more than Snapchat (33 minutes) and Instagram (32 minutes). If you want to reach eyeballs online, Facebook is the place to do it.
There’s just one problem: Facebook frequently introduces new ad formats and constantly updates the dimensions and specs of its existing image and video ad offerings. How are you supposed to design gorgeous, eye-catching ads when the specs keep changing all the time?
Well now you can, with this handy cheat sheet!
Table of contents
Bonus: Download a free guide that shows you how to get the most out of your Facebook ad budget. Learn the tricks and tactics that will stretch your advertising dollars and improve ROI.
Facebook photo ads sizes
There’s a well-worn adage in advertising that your customers want to see what they’re buying before they buy it. If you want to get your audience’s attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or brand in a unique, eye-catching way.
But designing image ads for Facebook can be tricky. Different ad destinations (newsfeed, Messenger, the right column) and display formats (mobile, desktop) sometimes call for different ad sizes. Facebook’s Ads Manager now even lets you upload different images for different display formats, and preview the way an ad looks before it goes live.
For best results, stick to the following specs for image ads:
Facebook timeline image ads
Recommended: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio
For all image ads, Facebook recommends that you upload “the highest resolution image available” in either .JPG or .PNG format, cropped to a supported aspect ratio. Also remember that images and video that “consist of more than 20% text may experience reduced delivery,” as per Facebook’s text in images rules.
Facebook right column image ads
Recommended: at least 1,200 pixels by 628 pixels, 9:16 to 16:9 aspect ratio
Remember that right column ads are a desktop-only format, but that they “may appear in other areas of the site” too.
Facebook instant articles image ads
Recommended: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio
Facebook Marketplace image ads
Recommended: at least 1,200 by 628 pixels, 9:16 to 16:9 aspect ratio
Facebook panorama or 360 photo ads
Recommended: at least 600 by 600 pixels
Facebook automatically recognizes and processes these images based on “camera-specific metadata found in photos taken using 360-ready devices.”
Facebook sponsored message image ads
Recommended: at least 1,200 by 628 pixels
Facebook Audience Network image ads
Recommended: at least 1,200 by 628 pixels
Instagram image ads
Recommended: width of 1,080 pixels, height between 566 and 1350 pixels, aspect ratio between 1.91:1 and 4:5
Instagram stories image ads
Recommended: at least 1,080 pixels wide, 1,920 pixels tall
Instagram recommends leaving roughly “14% (250 pixels) of the top and bottom of the image free from text and logos” to prevent them from being covered.
Facebook video ads
When it comes to video, Facebook has one key recommendation to its advertisers: design for mobile first.
Facebook recommends uploading video with square (1:1) or vertical (4:5, 2:3 and 9:16) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform also recommends keeping videos short (15 seconds or less) and designing videos that work with and without sound (by enabling captions).
For best results, stick to the following specs for video ads:
Facebook timeline video ads
Recommended: at least 1,280 by 720 pixels
For all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.
Landscape videos should be a minimum of 600 by 315 pixels (1.9:1 aspect ratio), while square ads should be a minimum 600 by 600 pixels (1:1 aspect ratio). Use .MP4 or .MOV format, with a maximum file size of 4GB, maximum length 240 min, and maximum frame rate of 30fps.
Facebook Messenger video ads
Recommended: at least 1,280 by 720 pixels…
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