Let’s take a look at some of the best tricks and treats marketers consistently use to their success. Being the early bird People are up to their ears in work, and many don’t even start to think about the holidays until the last possible second. Start with your holiday offers as early as you know that customers will start responding. It’s why loyalty programs are so effective, and why limited edition products go flying off the shelves. Users had to make a monster out of Cheetos, and the winner would get their monster placed in their Cheetos Museum. For example, when Halloween came last year, there was a ghost flying around in the Social Media Poster’s interface. Keeping it simple Halloween is great but it’s not the only holiday in the year. No matter how many competitors you have in the market, you can always win by finding a unique way to represent your brand. Getting creative with your marketing campaigns are a great way to stand out, so think outside the box. Get creative with your campaigns, and use strategies that are the same.
The evidence isn’t clear, but the fact that marketers huff and puff to milk their seasonal campaigns for all their worth is apparent.
Sometimes these efforts are hugely successful in generating hype, while in other cases public outrage is the result instead. No matter what, though, businesses hang on for dear life and try to come up with increasing numbers of new ways to create demand for their goods and services.
There’s really not a lot that’s new under the sun anymore, and sometimes the best thing you can do is rely on classic, tried-and-true tricks to get the treat of extra sales and extra income. Let’s take a look at some of the best tricks and treats marketers consistently use to their success.
1. Being the early bird
People are up to their ears in work, and many don’t even start to think about the holidays until the last possible second. That changes, however, if you put some well-executed themed content right in front of them early on.
Last year, M&M’s new Cookies & Screeem flavor was introduced early on, winning the battle against other competitors. Their Pumpkin Pie taste arrived even earlier. This rather unexpected move gave the company the undivided attention of customers and guaranteed that the new Oreo’s rivals won’t remain on shelves piled by marmalade pumpkins or chocolate bats.
People will always respond to seasonal content when it’s done well, and by starting early, you get the edge. Start with your holiday offers as early as you know that customers will start responding.
2. Making it exclusive
Everyone wants to be special, and that goes for your customers too. It’s why loyalty programs are so effective, and why limited edition products go flying off the shelves. In an age where #FOMO is a huge driving factor for Millennials and other shoppers in general, use this to your advantage.
Lush has used this strategy with their “Indulge Your Dark Side” commercial. It utilizes appropriate seasonal themes with a stress on the fact that the product is a limited edition in order to create a strong appeal that resonated strongly with customers.
Limited edition products always do well; if you want another candy example, Reese’s always releases egg-shaped Reese’s cups, and many businesses offer their best Black Friday deals to insiders and loyal customers. The more exclusive and the more limited, the more people will be on board.
3. Hosting competitions
A little rivalry is automatically appealing to a lot of customers, many of whom who are ready to prove themselves, and an incentive in the form of any kind of prize is the cherry on top. Hosting competitions on social media is a great way to increase engagement, build brand recognition, generate discussion about your brand, and even drive leads.
Last year, Cheetos rolled out an ingenious monster competition. Users had to make a monster out of Cheetos, and the winner would get their monster placed in their Cheetos Museum. Even more significantly, the winner walked away with 50k.
Prizes still don’t need to be anywhere close to 50k in order to get entries, however. A gift card or a package of your products or a free month of…