But for the rest of us, ensuring that we have a seasonal theme on our social accounts is the very first thing we should do if we want to have a good Christmas with our audience. But you can reduce much of the stress by working on scheduling your posts so that they go online throughout the festive season. It’s a great way to ease off the stress as well as build a purposeful campaign well in advance. Making people happy with a gift (or prize) You may well see a lot of brands running special contests around the holiday season. Most brands spend a good part of the year planning their Christmas contest. If your contest has a truly seasonal theme, people will talk about it and share it. The buzz of the holiday season will ensure you get these vital aspects, and of course, you don’t have to work over the holidays because you’ve scheduled this stuff, right? This is one of the nicer parts of Christmas social media marketing, and it shows also that you really do value your customers. This, of course, could do some extra marketing for you, simply because it is warm and relatable. Make it about the customer.
So it’s that time of year again, a perfect excuse to put our feet up and enjoy some truly seasonal cheer. Having a holiday during the holiday season is essential of course. But if you’re a social media manager for a brand (or an agency with a client that has some definite social media presence), you need to have a battle plan of sorts to ensure you make the most of the holiday season.
It’s all too easy to let it go, and lose all that momentum you’ve been building up over the year.
Take note of the pointers below, and you should be well placed, with a social media presence that keeps on giving while everyone is celebrating.
Embrace the spirit
If you’ve been shouting Bah Humbug around the office, then all of this advice is probably not for you. But for the rest of us, ensuring that we have a seasonal theme on our social accounts is the very first thing we should do if we want to have a good Christmas with our audience.
We recommend that you, at the very least, choose a colour theme that reflects the season. Red and green (or both) make for obvious choices, but it is important to make sure that you don’t let your audience think you’ve forgotten Christmas. Break out the new colours your designer has been talking about and go for a truly festive look when it comes to the hues you use.
We know that Christmas is a potentially stressful time with plenty of things that just need doing. But you can reduce much of the stress by working on scheduling your posts so that they go online throughout the festive season.
Not enough brands know about this and therefore suffer because they either try and post up until the last minute (creating what is basically a rushed mess) or they just ignore the festive period entirely. Don’t be either of these and think instead of the value of ensuring you have ‘posted ahead’.
Use any tool or native platform that allows you to post in advance. There are a number of them out there and many of them are cross-channel….
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