Facebook Automates Video Subtitle Captions: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. What’s New This Week Facebook Extends Automated Video Captioning Tools to Pages: Facebook released an automated captioning tool for video ads last year. Over the past few months, Facebook has been gradually rolling out access to this feature to videos published to Facebook pages. Facebook extends automated video captioning to U.S. Facebook pages in English. Topics include rollouts of Periscope360 Live Video and Facebook Live Audio (3:15), the new Group Video Chat feature on Facebook Messenger (21:06), and new enhancements to Instagram Stories (26:19). Upon asking users what improvements they would most like to see in 2017, the company founder shared that an Edit button is the platform’s “most requested feature” to date and the company is actively considering the best way to develop and implement this tool. The “momentum of advertising in mobile, digital video and other innovative formats” has contributed to “these record-setting third quarter revenue figures” and is expected to lead to greater investment in digital advertising in the future. The report examines how social media can be an “effective and profitable eCommerce channel for brands and retailers” and offers insights on how increased social media usage influences purchasing decisions and digital commerce. What do you think of the option to add captions to your Facebook page videos?
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Facebook Extends Automated Video Captioning Tools to Pages: Facebook released an automated captioning tool for video ads last year. Over the past few months, Facebook has been gradually rolling out access to this feature to videos published to Facebook pages. This free tool is powered entirely by voice recognition software and the video captions are automatically generated. However, page admins have the option to review the subtitles “snippet by snippet” and manually enter corrections before saving the captions to the video. This tool is currently only available to U.S. Facebook pages written in English.
Vine Shuts Down Vine App on January 17: Vine recently announced plans to shut down its network and pare down the looping video app to a simpler Vine Camera app. In an update this week, the company confirmed that this transition will take place on January 17 and asked all users to download their content before this date. Vine provides instructions on how to download Vines to a phone or have them sent as an archive via email, as well as other details on an FAQ page on its site.
Update – the Vine app will become the Vine Camera on Jan 17. Please download your Vines before then! More here: https://t.co/zrE1oDTx48
Our Take on Top News This Week
In this week’s show from Friday, January 6, 2017, Michael Stelzner and guests discuss the top news in social media. Topics include rollouts of Periscope360 Live Video and Facebook Live Audio (3:15), the new Group Video Chat feature on Facebook Messenger (21:06), and new enhancements to Instagram Stories (26:19). Subscribe to future shows here.
More News to Note
Facebook Live Reports Worldwide Record-breaking Usage on New Year’s Eve: Facebook announced that on New Year’s Eve, “millions of people around the world used Facebook Live to broadcast their celebrations” and this peak usage culminated into its “biggest night since [its] launch.” Facebook shares that live-streaming on its platform reached record-breaking levels all over the world on that night.
Instagram Rolls Out Enhancements for iOS Users: TechCrunch reports that “Instagram on iPhone 7 and 7 Plus now supports wide color capture and display” and the ability to convert Apple Live Photos into Boomerang videos, which can then be shared to Instagram Stories. These new features were initially announced last September at the devices’ unveiling and are now “almost fully rolled out” to all iPhone 7 and 7 Plus users.
If you’re on an iPhone 7 or…