Why You Need a Cross-Functional Content Marketing Calendar. At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. With that level of responsibility, you’d probably expect me to crash and burn by now. I’m not a smooth operator; disorganization is one of my core character traits, as anyone who takes a tour of the Contently office soon realizes. (“That’s where Joe sits—a family of sloths moved into his desk last year, but he claims it’s all part of his creative process.”) By all means I should be out on the street, offering to write listicles in exchange for a hot coffee. But I haven’t, and it’s because one feature on our platform lets me live out my creative dreams: a cross-functional content marketing calendar. “Sales Enablement,” a publication on the Contently platform we use to create sales enablement content like one-sheets, decks, and video explainers. I can toggle projects on and off in the right rail and take stock of as many or as few projects as I need. Maybe you’re tasked with leading a global content operation and managing dozens of publications in dozens of countries, like Coca-Cola’s Jay Moye. It’s the James Bond cyanide cigarette of marketing: innocuous at first glance, but deadly effective when you’re trying to live that double life and have it all.
I lead a double life, but there’s a secret weapon that lets me get away with it.
At Contently, I’m both our director of content strategy—which means I oversee strategy work we do for hundreds of clients—and also the editor-in-chief of our internal publications, The Content Strategist, The Freelancer, and Contently Quarterly. I love both lives, and I stubbornly refuse to give either up. You’d have to pry either gig from my cold, dead fingers.
With that level of responsibility, you’d probably expect me to crash and burn by now. I’m not a smooth operator; disorganization is one of my core character traits, as anyone who takes a tour of the Contently office soon realizes. (“That’s where Joe sits—a family of sloths moved into his desk last year, but he claims it’s all part of his creative process.”) By all means I should be out on the street, offering to write listicles in exchange for a hot coffee.
But I haven’t, and it’s because one feature on our platform lets me live out my creative dreams: a cross-functional content marketing calendar.
A cross-functional calendar sounds complicated, but it’s basically just an editorial calendar that allows you to simultaneously track different content-based projects. For me that…
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