7 Questions to Ask When Brainstorming Content Ideas for Marketing. One of the requirements for a sustainable content marketing campaign is the aptitude for generating topic ideas. Brainstorming Content Ideas Take note that you need a strategic approach when generating topic ideas. But before you finalize and start working on any title, be sure to ask yourself the following questions first: 1. Are There Sufficient Resources Online? Another way to be more unique is to dissect a topic into smaller pieces and focus on those individually. In an interview with Mention, Rand Fishkin of Moz says that content marketers should explore new content types if they want to stay relevant. “Content marketers are going to have to be more unique with the types of content they create,” says Fishkin. So rather than planning another blog post, consider writing an explainer video script instead. But since this is nearly impossible to pull off consistently, aim for anywhere from eight to twelve words.
One of the requirements for a sustainable content marketing campaign is the aptitude for generating topic ideas. It may sound easy, but at some point, you’ll realize that this can be harder than producing the content itself — whether it’s a blog post, podcast or any form of visual content.
Smart marketers capitalize on tools that randomly generate titles based on keywords. There are also content research tools like BuzzSumo that can help you identify what’s trending in your niche. While these can help you obtain rough ideas on what your next piece will be about, they rarely provide you with usable titles that are worth publishing.
Brainstorming Content Ideas
Take note that you need a strategic approach when generating topic ideas. But before you finalize and start working on any title, be sure to ask yourself the following questions first:
1. Have You Done Anything Similar Before?
Some content marketers are guilty of reusing the same idea for multiple content pieces, especially if they contribute to different publications. If you’re really struggling to come up with something new, then you may revert back to old topic ideas.
Reusing a previous title idea can be advantageous as long as you’re doing it knowingly. Otherwise, you may disappoint subscribers who religiously follow your blog.
The first thing you can do is to explore the topic from a different angle or furnish it with a new set of actionable steps. If possible, you can also present it using a different format to appeal to new audiences. Old data-rich posts, for example, can be repurposed into infographics, which garner three times more engagement on social media.
2. Are There Sufficient Resources Online?
If you answered “no” to the previous question, then you probably lack comprehensive knowledge on the topic you chose. Sure, diligent content producers can relate to anything with extensive research, but it’s very difficult to instill value to new content if there aren’t enough information sources online.
Unless you have firsthand experience on a subject, make sure there are abundant research materials available before you get started. To establish yourself as a credible, authoritative brand, you should only provide 100 percent accurate information that’s validated by studies and other resources. And if you really need to delve into a topic, then be prepared to purchase reports and studies from certified research firms.
Additionally, make sure…
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