Social Media News Roundup: Ads Arrive In Facebook Messenger

Social Media News Roundup: Ads Arrive In Facebook Messenger. James Allen runs through the latest in social media marketing news, including Facebook’s implementation of ads in Messenger, Snapchat’s new features, and Facebook’s plans to take their ads to TV. Since April 2016, Facebook has been testing an advert format within Facebook Messenger called sponsored messages. On 8 November, Messenger updated to v1.3, bringing sponsored messages as a permanent feature. In August, Instagram launched a feature called ‘stories’, which in many ways replicated the long-running ‘stories’ feature on Snapchat. The second update makes images from users stories shareable – but only in private messages to friends. As well as copying these two features from Instagram, Snapchat added a third feature – World Lenses. Facebook Looks to Bring Its Ads to TV Facebook is looking to expand its ad network massively, taking video adverts to television. In their blog, Pinterest announced the simplification of a number of different pages. They will be “consolidated into one simple story that you can tap into for more details.” Pinterest have also added a number of tappable buttons that make notifications easier to read and navigate.

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James Allen runs through the latest in
social media marketing news, including Facebook’s implementation of
ads in Messenger, Snapchat’s new features, and Facebook’s plans to
take their ads to TV.

Facebook Brings Ads to Messenger

Facebook has added a permanent form of advertising to its
Messenger platform.

Since April 2016, Facebook has been testing an advert format
within Facebook Messenger called sponsored messages. On 8 November,

Messenger updated to v1.3, bringing sponsored messages
as a
permanent feature.

The news was first announced in an update post on the Facebook for developers’
page.

Launched as a test in April 2016, a sponsored message is a
highly targeted, in-context ad type that allows businesses to
re-engage people who have an open, existing conversation with their
business. Sponsored messages give businesses the ability to send
targeted updates, information about promotions, reminders and other
relevant messages.

There are some limitations to the new sponsored messages feature
– each message can contain only one image and one link, and
campaigns can’t be modified to run along with other social
platforms. Due to these limitations, Facebook is allowing all
advertisers to run an ad that links to their messenger profile as a
way to start conversations.

Snapchat Implements Features Very Similar To
Instagram

Snapchat has added some
new features
that are noticeably similar to those found on
Instagram.

In August, Instagram launched a feature called ‘stories’, which
in many ways replicated the long-running ‘stories’ feature on
Snapchat. Now, Snapchat appears to have released a number of
features that resemble those currently on Instagram.

The first of the updates brings the ability to rewind stories.
This feature has been present on Instagram for some time, and
Snapchat has now adopted it. The second update makes images from
users stories shareable – but only in private messages…

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