Füdē Takes Marketing Off Restaurateurs’ Plates with Automated Patron Engagement Platform

Füdē Takes Marketing Off Restaurateurs’ Plates with Automated Patron Engagement Platform

That’s where Füdē comes in. The Füdē platform uses data mining and machine learning to create profiles for a restaurant’s patrons, determining what kind of food each guest likes and how best to engage them. The Füdē teams calls it, “the first ever automated patron engagement system for restaurants.” Check out Tait’s pitch below to learn more about how the platform works and why it could be the next evolution in marketing for restaurants: Füdē’s Solution for Measurable, Automated Marketing Füdē prides itself on its ability to tell restaurateurs who is coming into their restaurant as a direct result of their marketing. First, when a client signs up with Füdē, the platform uses point-of-sale data, reservation data, and social information to create profiles for all their patrons. “For the first time ever, our clients can look at their marketing and say, ‘Here’s how much I spent, and here is exactly who has come in as a result,’ ” Tait said. But Füdē goes a step further by automating the entire process using machine learning. Füdē does it for them. Füdē Tracking reservations captured through email marketing is Füdē’s primary means of delivering the ROI figures it boasts. Regardless, data mining and machine learning appear to represent the next big step for marketing, as evidenced by household names like Amazon, Facebook and Google. If Tait and his team continue building on their early successes and bring Füdē to new restaurant markets, the app will be a trailblazer and prime contender in a new class of automated marketing tools.

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For years, restaurants have been stuck using outdated and ineffective marketing solutions. Matt Tait, the CEO of Füdē (pronounced like “foodie”), believes he has the solution.

“Restaurants currently have two choices. They have the marketing agency, which costs you a lot of money. You get some great content, but it’s an extremely immeasurable ROI. Or you have your marketing automation tools, but if you don’t know how to use a tool, and you don’t have the time to use it, it simply collects dust,” Tait said.

Tait and his cofounders believe the restaurant industry needs an entirely new marketing solution—one that utilizes modern computing advances and emphasizes measurable results. That’s where Füdē comes in.

The Füdē platform uses data mining and machine learning to create profiles for a restaurant’s patrons, determining what kind of food each guest likes and how best to engage them. It’s fully automated, meaning it creates and sends targeted emails without input from the restaurant. Füdē also delivers analytics so the restaurant knows exactly who is responding to their marketing.

The Füdē teams calls it, “the first ever automated patron engagement system for restaurants.”

Check out Tait’s pitch below to learn more about how the platform works and why it could be the next evolution in marketing for restaurants:

Füdē’s Solution for Measurable, Automated Marketing

Füdē prides itself on its ability to tell restaurateurs who is coming into their restaurant as a direct result of their marketing. It does this in two steps.

First, when a client signs up with Füdē, the platform uses point-of-sale data, reservation data, and social information to create profiles for all their patrons. Then, patrons receive emails with links to make a reservation, and Füdē keeps track of…

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