@diogocostaw As the name implies, Business-to-Business (B2B) marketing refers to the marketing actions taken by companies, for companies. It is a particular area of marketing, with its own rules and strategies, including tools that, while requiring greater specialization of actors, also allow for easier an easier evaluation of return on investment. One of such tools is provided by CaliberMind, but this one is really unique and innovative. It is a marketing technology platform that, by harnessing the power of machine learning and human language analysis, is able to build a 360-degree psychographic persona, which can predict how a buyer will behave. A $1.1 Million Seed In fact, CaliberMind’s innovation and potential led to a $1.1 million seed round, backed by CEB Ventures (venture arm of CEB), Meritage Funds, PV Ventures and Crawley Ventures, among others. Rather, they fit specific psychographic and behavioral profiles. CaliberMind’s offering leverages customer psychographic data to uncover new insights about customer behavior. This enables marketers to target and tailor with a level of precision and effectiveness that simply has not been possible before now. The end result: higher sales conversion and higher quality deals.” With the features mentioned above, this platform delivers great results to businesses, significantly improving the content of marketing and sales for B2B customers, making the sales cycle smaller by 20 percent to 30 percent. How It Works Another great aspect of CaliberMind’s platform is that it can be easily integrated with other services widely used by businesses, such as Salesforce, Marketo and Eloqua.
As the name implies, Business-to-Business
(B2B) marketing refers to the marketing actions taken by
companies, for companies. It is a particular area of marketing,
with its own rules and strategies, including tools that, while
requiring greater specialization of actors, also allow for easier
an easier evaluation of return on investment.
One of such tools is provided by CaliberMind, but
this one is really unique and innovative. It is a marketing
technology platform that, by harnessing the power of
machine learning and human language analysis, is able to build
a 360-degree psychographic persona, which can predict how a buyer
will behave.
A $1.1 Million Seed
In fact, CaliberMind’s innovation and potential led to a $1.1
million seed round, backed by CEB Ventures (venture arm of CEB),
Meritage Funds, PV Ventures and Crawley Ventures, among others. Pat
Spenner, Director of Strategic Initiatives at CEB, justified this
investment:
“CEB’s deep research into B2B customer buying behavior reveals
that the most effective customer advocates cannot be identified by
title, role and function. Rather, they fit specific psychographic
and behavioral profiles. CaliberMind’s offering leverages customer
psychographic data to uncover new insights about customer behavior.
This enables marketers to target and tailor with a level of
precision and effectiveness that simply has not been possible
before now. The end result: higher sales conversion and higher
quality…
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