This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

This Week in Content Marketing: Yes, Apple Will Buy Disney (Someday)

Author: Joe Pulizzi / Source: Content Marketing Institute PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both i

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PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this episode, we discuss the rumor spreading through Wall Street that Apple will buy Disney. We also explore Netflix’s newest billion-dollar business model and six publishing trends Reuters says brands need to pay attention to. Our rants and raves include an overly harsh critique of brand studios and the need to question your choices; then we close the show with an example of the week from Mint.

This week’s show

(Recorded live on April 17, 2017; Length: 1:02:16)

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1. Our sponsor (08:33):

  • PowerPost – Welcome to the Age of Power Publishing: As content marketers, we understand the importance of creating content that not only educates, but inspires consumers to take action. As a result, we have entered a new era of “brands as publishers” – where brands are increasingly becoming publishers in their own right. With brand publishing and content distribution come several key steps to the publishing process. But the elongated process of content creation, review, scheduling and tracking analytics can often take more time than we have. Built by marketers for marketers, PowerPost is a time-saving tool for companies who manage content for multiple brands with multiple users – whether it’s a regulated industry or creative agency. With PowerPost, your team can publish from one location across all of your online platforms, quickly and efficiently turning your brand into a power publisher.

To help more brands excel at publishing, join us for a webinar on May 9th with CMI founder Joe Pulizzi. We have also created a comprehensive e-book, with insights from 50 experts in the content marketing field, and their strategies on conquering the five pillars of brand publishing: content planning, workflow, distribution, analytics, conversion. Claim your download at powerpost.digital.

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2. Notable news and upcoming trends:

  • Wall Street wonders whether Apple is wishing on Disney’s star (11:55): Business Insider’s Markets site reports on the theory that Apple’s cash pile of more than $200 billion makes it a prime candidate to purchase Disney – a move that would solidify its position as a leader in the entertainment content space. There’s no telling whether either party is actively considering a deal, and Robert is skeptical. Yet, I’m just excited to see industry speculation catching up to PNR, as this is a topic we’ve been talking about since I predicted an M&A play between the two companies back in 2015.
  • Does Netflix have a new billion-dollar opportunity on its hands? (22:02): Another Business Insider article caught our eye this week, which offers a discussion on the revenue-generating potential of Netflix selling merchandise based on its hit shows, like Stranger Things. The speculation is based on the company’s recent job posting for a head of licensing, which focused on how merchandise could be used to sustain interest in its shows. As I see it, Netflix has a number of valuable content brands on its platform that it isn’t fully tapping into. If the company wants to scale its growth even faster than it already is,…

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