Author: Jim Higgins / Source: Entrepreneur You've put in a lot of work to get visitors to your website. You've created a simple, engaging
You’ve put in a lot of work to get visitors to your website. You’ve created a simple, engaging website that is easy for your customers to navigate. You’ve incorporated responsive design to ensure that it’s mobile friendly. Keywords have been sprinkled throughout the copy to give the site a boost in SEO rankings. Now all that’s left is to sit back and watch the conversions come in.
But what if they aren’t?
All that work will start to feel like a waste of time if your customers are simply coming to the site, looking around for a few minutes and then moving on to the next one. You have to be able to get them to take that next step. But how?
Sure… there’s a real art and science to optimizing a sight for conversions — and websites that are converting at the highest levels usually earn this status through lots of spit testing and lots of hard work!
However, there is good news. Paying attention to these three best practices will make sure you’re headed down the right path without getting too far into the weeds!
1. Let prospects “dip their toe in the water.”
Trust isn’t built in a day. You know this to be true, so why do you expect customers to hand over their money the first time they meet you online? Instead of driving customers to a landing page designed to get a sale, drive them to a page…