If you’re looking for an audience, you want to ensure there are active users regularly engaging with content on the site. 57% of all LinkedIn traffic is mobile When presenting their 2015 results, LinkedIn shared that most users are accessing the site via mobile devices. Use video players that actually work on mobile (again, no Flash). This means working on specific targeting strategies. Our members want valuable content, and marketers want a receptive audience. LinkedIn for business statistics While many think of LinkedIn as primarily a job hunting or recruiting tool, the site is invaluable for marketing, finding leads, and making sales. LinkedIn’s Sponsored Content tool helps you make sure you’re using first-party professional data to target professionals that will make the biggest difference to your business so that you can focus on writing content for a premium audience and connect with prospects who are ready to listen and in a professional mindset. A LinkedIn Company Page will help you establish your presence on the platform, attract new followers, engage with your audience, share content, and gain valuable insights on how your content is performing. Connect and engage with your prospects and other professionals in your industry. As LinkedIn shares, “Sell the problem and the solution, not the product.” A key social selling feature on LinkedIn is The Sales Navigator tool, which helps with audience targeting and lead generation.
There’s no better place to connect with business professionals than on LinkedIn, the most popular social platform for professional networking.
Using LinkedIn for your business can be tricky, but with some research you can direct your strategy in the right direction. Continue reading for the LinkedIn statistics that matter to your business.
LinkedIn usage statistics
LinkedIn has more than 467 million users
Before jumping on any social network, most social media managers will ask whether it’s worth joining. If you’re looking for an audience, you want to ensure there are active users regularly engaging with content on the site. Thankfully, you don’t have to think twice about this on LinkedIn.
LinkedIn is the world’s largest professional network, and gains more than two members every second. If your brand is looking to target young professionals, you’re in luck. There are over 40 million students and recent college graduates actively using LinkedIn—the fastest growing demographic on the network.
Mobile usage on LinkedIn is also something you’ll want to take note of.
57% of all LinkedIn traffic is mobile
When presenting their 2015 results, LinkedIn shared that most users are accessing the site via mobile devices. With mobile-first a key part of the digital transformation of businesses, this comes at no surprise.
From 2014 to 2015, mobile use grew at a rate of three times that of overall member activity—and the numbers are staggering. To reach users on mobile (whether sharing content, running ads, or linking to your website) LinkedIn provides the following tips:
- Use mobile responsive design, which allows the mobile page to automatically adjust to every phone or tablet screen size and present information in the easiest to digest way.
- Stay away from Flash, which does not work on iPhones and iPads.
- Keep the text short and rely on visuals. Videos and pictures should be lightweight so that they can download fast on a 3G connection.
- Use video players that actually work on mobile (again, no Flash).
- Make sure your forms and links work on mobile
Make it as easy as possible for your audience to engage with you on LinkedIn by optimizing your content for mobile.
With such a large number of posts being written and shared, you need to find ways to stand out from the crowd. This means working on specific targeting strategies. LinkedIn explains, “Our members self-report their job history, industry, title, level of experience, and much more. We know that giving marketers access to that information improves the experience for everyone. Our members want valuable content, and marketers want a receptive audience. The right targeting brings the two together.”
LinkedIn suggests the following best practices for targeting your audience on the network:
- A/B test your targeting—test your headline, creative, images, landing pages, and filter results by skills compared to job title, industry against function and different geographic limits to find the best audience for your message.
- Start with…