7 Money-Saving Content-Marketing Tricks Every Marketer Should Try

7 Money-Saving Content-Marketing Tricks Every Marketer Should Try

Content marketing is one of the most popular and cost-efficient marketing strategies available, but that doesn't mean that it's cheap. Thankfully, there are some money-saving tricks you can use to cut your costs without sacrificing the quality of your campaign, but you won't find too many people talking about them -- either because they don't want to share their secrets, or because they can be exploited and used the wrong way. Obviously, you can't just repost the same article every month and hope to see new results. If you have a successful article on your blog, reimagine that article appearing in different mediums. Brainstorming ideas for content, creating content, editing it and publishing it are all just steps on the path to content marketing success, but many marketers think their job is done after publication. According to Eric Siu, my fellow Entrepreneur contributor and the CEO of Single Grain, you should be spending 20 percent of your time on content creation and 80 on content promotion. Interviews are one of the most powerful types of content you can create. Assuming you're working with an influencer, you'll get additional exposure and a reputation boost for your work, and it won't take you much time or resources to get started. There are untold numbers of aspiring writers out there who would love the chance to gain exposure and credibility through guest posting, and many of them have excellent quality work to share. Any cost-saving measure you introduce in a marketing campaign does have the potential to be abused.

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7 Money-Saving Content-Marketing Tricks Every Marketer Should Try

Opinions expressed by Entrepreneur contributors are their own.

Content marketing is one of the most popular and cost-efficient marketing strategies available, but that doesn’t mean that it’s cheap. If you want to execute a high-quality strategy, you’ll need to invest heavily, either in in-house personnel or experienced external firms capable of producing excellent work.

Thankfully, there are some money-saving tricks you can use to cut your costs without sacrificing the quality of your campaign, but you won’t find too many people talking about them — either because they don’t want to share their secrets, or because they can be exploited and used the wrong way.

I’ve found the following seven strategies to be incredibly useful, and I hope you will too:

1. Reuse your old content.

I know what you’re thinking: This is a bad idea. And it is, if you do it the wrong way. Let’s say you had a successful blog post a year or two ago about some evergreen topic in your industry. Obviously, this is a piece that had the power to attract lots of people to your blog, or earn you more than its share of conversions. So why not revisit that power by reposting this content?

Obviously, you can’t just repost the same article every month and hope to see new results. But there are viable options. As long as you wait at least a year before reposting, you can probably get away with a total republication.

If you’re reposting before that, consider changing the headline, rearranging the internal sections and making edits to the body content so it “feels” like a new article. Just be sure you don’t change the URL where it’s published, or you’ll risk losing any SEO equity the article has built up.

2. Reimagine your content in new mediums.

If you have a successful article on your blog, reimagine that article appearing in different mediums. For example, you might convert the data in your article to infographic form, or you might go over some of the highlights in a video.

You could even use your article as a chapter in a larger ebook, or cut it up into snippets that you can then use across social media — such as tweets or…

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