Gaining brand visibility is key, whether that’s through SEO, Video Marketing, Direct Mail or other marketing channels. When it comes to Video Production, style MUST be supported in equal measure by substance. ‘…if you create video content that your specific audience enjoys, 83% of consumers would consider sharing it with their friends.’ Source When developing an effective brief, it’s vital to get under the skin of your business and question ‘why’ (are making the content in the first place)? Once you understand the why, then answer the question ‘who’ (are you talking to) and ‘what’ (are you saying)? Always strive to create content that serves your audience. 3.Demonstrate Empathy Understanding your customer’s needs is vital. 4.Know your target audience There’s little point trying to create content that appeases all audiences. Seek to create a brief which builds empathy, forms synergies and develops trust. Don’t expect your video to soar if you don’t put in the hard yards to support it. Very few videos will achieve your objectives if either you or your agency aren’t executing an effective Video Marketing plan.
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Supporting Your Video Campaign with Style AND Substance.
Gaining brand visibility is key, whether that’s through SEO, Video Marketing, Direct Mail or other marketing channels. Enabling audiences to make an informed connection with your brand or business, requires consistency, clarity and repetition of your message.
However, in the quest for effective airtime, it’s sometimes easy to choose quantity over quality; creating and sharing content that offers little depth or value. It’s therefore little surprise when such content fails to connect and instead flounders on our social channels. When it comes to Video Production, style MUST be supported in equal measure by substance.
And whilst we all crave ego-inflating video views and clicks, engagement and conversion will always trump flattering vanity metrics. Results should be measured by sales, actual engagement (i.e. delegates to an event) or tangible learning.
‘It’s what’s under the bonnet that really counts.’
Hailed as ‘the most successful online viral video ever’, Evian’s Roller Babies ad, launched in 2009, rocketed into the Guinness Book of Records, quickly amassing over 50M views. In the year that followed, the brand lost market share and sales dropped 25 percent. We all remember the babies – but we don’t all remember the brand.
Online, inevitably, it’s substance which reigns supreme. Sure, content (which serves to reflect your brand and it’s value) must look great – that’s a given – but creating videos that inspire and connect on an emotive level, requires a deeper level of planning and execution.
‘…if you create video content that your specific audience enjoys, 83% of consumers would consider sharing it with their friends.’ Source
When developing an effective brief, it’s vital to get under the skin of your business and question ‘why’ (are making the content in the first place)? Once you understand the why, then answer the question ‘who’…
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