How to Maximize Content Marketing Collaboration

If you want to achieve a scalable and sustainable content marketing process, getting the rest of your team involved is essential. Make sure your team knows the WHY. Aligning the team with the rationale behind why content marketing collaboration is important, along with the goals that we want to achieve, means that the team was on board with what I was trying to achieve from day one. Blocking out an hour every week gave people the chance to ask questions, look at examples and get familiar with some of the tools I use to help me create content. How can you make it easier for the team to get started? Sharing a list of tools that people can dip into when they’re feeling stuck is a great way to make things easier for people – especially if they are just getting started and have never written a blog post. Here are some that I shared with my team: Glasshat SEO tool – generates a list of blog post ideas for your website (with step-by-step instructions and exactly which keywords to target). For example, I set up a Zap on Zapier last week so that every time I upload a new blog post it lets LinkedIn know and posts on my profile there. It can also give other team members a chance to share in the creative process and even stretch their knowledge if they don’t usually create content. What are tools you use for your team content marketing collaboration?

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Content Marketing Collaboration

When you’re working in a small business getting a project or initiative off the ground requires all hands on deck, and content marketing collaboration is no exception. If you want to achieve a scalable and sustainable content marketing process, getting the rest of your team involved is essential.

I’m the Product Marketing Manager at Glasshat, a small business based in Sydney, and for the past six months I’ve been working on creating and promoting content for business. In this post, I’ve outlined a few successful strategies I’ve used to help me build a collaborative process and reap the benefits of scalable content creation.

  1. Make sure your team knows the WHY.

Before encouraging the team to get stuck into creating content for the blog I found that it was really important to explain the why behind the time and effort that’s being invested. Aligning the team with the rationale behind why content marketing collaboration is important, along with the goals that we want to achieve, means that the team was on board with what I was trying to achieve from day one.

Get together to get people on board

Rather than send an email around asking people to share my latest blog post, I decided to host a team workshop one afternoon. Blocking out an hour every week gave people the chance to ask questions, look at examples and get familiar with some of the tools I use to help me create content. To make it easier I’d suggest breaking your group sessions into smaller sessions as it can be quite a lot of information to take in at once. For example, one lunchtime I held a session on “how to write a killer blog post”.

It might seem like an investment of time from your end to begin with, but once you get a stream of quality blog posts you can use it’s worth it.

  1. Make sure everyone is clear on WHAT you want to achieve.

Sharing the targets I was looking to reach with the rest of the team has been a great way to motivate others to contribute. Being able to show the progress we’re making in our content marketing collaboration helps other members of the team to see that their extra effort is paying off for us.

Some of the metrics I share on a monthly basis…

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