Did you know that on average 76% of all shopping carts are abandoned and 58% of those who have abandoned their carts would complete the purchase if they were offered a discount? According to research conducted by VWO, there is huge potential for remarketing as more than a half respondents said they would be willing to complete the order if given a little motivation. However, WooCommerce does not come prepacked with a function for saving abandoned carts and this is something you will have to set up manually (I will show you how to do that further below). The matter of cart abandonment Cart abandonment is simply an action when a person adds one or multiple products to their shopping cart and decides to leave without completing the order. An interesting study by VWO found that 35% of online shoppers add products to their cart without the intention to buy and simply use their shopping cart as a wish list. Recover Abandoned Carts. How to collect abandoned shopping carts in WooCommerce The first step to recovering Abandoned Carts is to capture them in your database. Follow these steps: Download the Save Abandoned Carts plugin from the WordPress plugin repository. Once activated, the plugin will automatically hook into your WooCommerce checkout process and will start saving Abandoned Carts. Make your reader feel that the email they read has been hand tailored exactly for them – include their name at the beginning of the message.
Did you know that on average 76% of all shopping carts are abandoned and 58% of those who have abandoned their carts would complete the purchase if they were offered a discount?
According to research conducted by VWO, there is huge potential for remarketing as more than a half respondents said they would be willing to complete the order if given a little motivation.
In this article I am going to show you how to quickly boost your WooCommerce business sales by saving abandoned carts.
Why WooCommerce?
WooCommerce is currently the most popular eCommerce platform in the world and it is not hard to see why:
- It is easy to upgrade your WooCommerce with additional features using many free and premium plugins. And because of the good documentation WooCommerce has, it is also fairly simple to develop your own one.
- Easy setup. You can set up your eCommerce shop in literally less than an hour.
- Huge community. The more popular it gets, the bigger the community grows and with this the free plugins, tutorials, free themes etc.
- Constant development. The team behind it works relentlessly to improve the user experience (UX), security and functionality.
- Based on WordPress. Currently, 51% of all websites are run by WordPress meaning that if you are familiar with this Content Management System (CMS), you won’t have a hard time understanding WooCommerce.
However, WooCommerce does not come prepacked with a function for saving abandoned carts and this is something you will have to set up manually (I will show you how to do that further below).
I must admit that the toughest part for me was learning that there is such a term as “cart abandonment”. Years ago, when I made my first eCommerce store, I had no knowledge about this subject and the headaches it was causing.
The matter of cart abandonment
Cart abandonment is simply an action when a person adds one or multiple products to their shopping cart and decides to leave without completing the order.
There are many reasons behind online cart abandonment, here are some of the most common ones:
- Just browsing.
- Doing research to see what the payment options are, shipping costs etc.
- Unexpected shipping costs.
- Forced to create an account.
- Security concerns.
- Long checkout process.
- Etc.
An interesting study by VWO found that 35% of online shoppers add products to their cart without the intention to buy and simply use their shopping cart as a wish list.
Unfortunately, it is not in our power to change the behavior of online shopping. However, not all is lost and there are some things that can be done to:
- Minimize Cart Abandonment. There are different website optimization techniques, you can read more on the ways to reduce cart abandonment here.
- Recover Abandoned Carts. We can collect Abandoned Carts and later try to recover them using email reminders.
How to collect abandoned shopping carts in WooCommerce
The first step to recovering Abandoned Carts is to capture them in your database. One of the best parts about working with WordPress is that with just a few clicks and the right plugin you can easily add new functionality.
Follow these steps:
- Download the Save Abandoned Carts plugin from the WordPress…
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