Is Snapchat Still Relevant to Marketing?

Should You Build Your Brand With Snapchat? Like Instagram this social media app is all about reaching a commonly missed audience with over 50 million ‘snaps’ per day going out. The biggest benefit for marketers is that it is mobile only, and creates a sense of excitement due to its quick turnaround of shared photos and video. Here are just a few features your business can leverage: • Give your followers the inside scoop on your latest product or an announcement • Gain immediate feedback • Spread the word through messaging • Send other Snapchat followers exclusive offers Because the social app does not save information like Facebook and Twitter, brand engagement is built through the number of snaps, screenshots of key snaps, promoting other Snapchat screen names, and so on. There are several ways you can show the human side of your business: Showcasing a special event throughout the day with highlights Humorous clips and videos from your team Giving viewers an inside look behind your company’s operations A fun product introduction In addition to being very fun and creative, Snapchat is a prime social network to be involved in if you would like to reach a large number younger generation users who would be interested in what you have to offer. Here is an infographic shared by Larry Kim from MDG Advertising, which outlines the many features, tips, and fact about Snapchat: If you are already engaging in platforms like Facebook and Instagram here are a few points to consider when making the decision on whether to add Snapchat to your mix: Is your target market active on Snapchat or do they prefer other social networks? Is advertising on multiple channels important to your ROI? This is where the social network proves to be most useful, and is often the main tool of communication for teens and young adults. While your other social media accounts may be more professional and polished, Snapchat is an opportunity to present your brand in a more casual way if you have a larger number of followers active and engaged there. Currently their advertising program is slightly higher in cost than Instagram, and so it may or may not be worth the addition if most of your community is focused on places like Facebook and Instagram.