Marketing Tips for E-Commerce Businesses

Marketing Tips for E-Commerce Businesses

Marketing Tips for E-Commerce Businesses. Here are four marketing tips custom-designed for e-commerce businesses. Personalize your marketing messages. More than half of respondents to one online shopper study expect the online marketing messages they receive to be relevant to their current shopping needs, style and taste preferences and preferred price points. Create original content that shapes your brand voice and invites audience participation. If you’re an e-commerce retail site, for example, you could shape community-based content that invites customers to post photos of their unique style. Prioritize the messages that shape a sense of community: The more participatory your content, the more you make your e-commerce business feel like a familiar brand -- despite that it exists virtually. Make the online shopping experience seamless. Did you know that nearly 20 percent of customers choose not to buy from an e-commerce site because of payment security concerns? Marketing an e-commerce business is about overcoming the many obstacles customers experience from the time they click on your site, to the time they enter their payment information and click “purchase.” Consumers are accustomed to hearing news of security breaches at major retail, government and financial services organizations.

7 best industries for content marketing
Follow This One New Trend, and You Will Be Found Online
8 Social Media Automation Tools to Improve Your Workflow
Marketing Tips for E-Commerce Businesses

When you have an e-commerce business, successful marketing requires that you create a brand customers come to recognize, identify with and trust, just as they would a physical business they can visit and experience.

Here are four marketing tips custom-designed for e-commerce businesses.

1. Personalize your marketing messages.

You may never meet an e-commerce customer face to face — but you should know what the customer wants, when and why, just as intimately as if you spoke to him or her on a sales floor. More than half of respondents to one online shopper study expect the online marketing messages they receive to be relevant to their current shopping needs, style and taste preferences and preferred price points.

While personalized email campaigns and retargeting takes time and energy to execute, you’ll likely realize a higher return on your marketing investment: The same study indicated that 1 in 10 respondents spent significantly more with online retailers that served a highly relevant ad; 3 out of 10 spent slightly more.

2. Speak with — not to — customers.

Content marketing can include blog posts, social media posts, images, video, podcasts and newsletters that you publish on your site, on third-party sites frequently read by an audience you want to reach and on your social media profiles. Create original content that shapes your brand voice and invites audience participation. If you’re an e-commerce retail site, for example, you could shape community-based content that invites customers to post photos of their unique style. If you’re a lifestyle site, perhaps you ask customers to share their top tips for sticking to a healthy diet, reducing stress or similar life hacks.

Prioritize the…

COMMENTS

WORDPRESS: 0
DISQUS: 0