How to Get Employees to Promote Your Company by Identifying Your ‘March Madness’ Moment

How to Get Employees to Promote Your Company by Identifying Your ‘March Madness’ Moment

Author: Kevin King / Source: Entrepreneur For the past decade, myself and 15 friends have played hooky on the first day of March Madness.

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How to Get Employees to Promote Your Company by Identifying Your 'March Madness' Moment

For the past decade, myself and 15 friends have played hooky on the first day of March Madness. We call in sick to work and we all make our way to Lottie’s Pub, a no-frills Chicago bar with a storied past.

There’s no money involved in our annual spring celebration. No real incentive beyond bragging rights, a trophy from the dollar store and four weeks’ worth of group texts. I’ve been tuning into March Madness for 10 years, not because I have a strong affiliation to college basketball but because it makes it easy for me to re-engage and socialize with the friends I haven’t seen in a while.

I’m not alone. Whether it’s a collegiate basketball tournament or another cultural event that you connect with every year, chances are you too have your own personal version of March Madness. And 364 days out of the year, you couldn’t care less about it. But, that on one special day — the Oscars, the MTV Video Music Awards, the Super Bowl, the Kentucky Derby — you’re all ears, eyes and heart because you know everyone will be talking about the same big moment.

Your company is no different. Every business has its own March Madness, an event that the vast majority of employees are proud of and would be willing and eager to talk about with their family and friends. All your organization needs to do is identify what that “March Madness” is and amplify its message by enabling your employees with the tools they need to share related, social content.

Pinpointing your brand’s championship game

In order to identify your brand’s “March Madness” you need to answer the following question: What components of your business do the majority of your employees care about?

A study by The New York Times Customer Insight Group, “The Psychology of Sharing: Why People Share Online?,” reported that 84 percent of respondents said they share information as a way to support causes or brands they care about. Understanding what your workforce is already invested in is key to increasing participation and driving awareness around your event.

Do you hold an annual sales conference that attracts team members from all of 20 of your company’s locations? Is your business targeting a new consumer group or industry segment with…

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