They have come to expect an on-demand experience. This kind of immediate response is why brands like Netflix are winning, says PathFactory’s Elle Woulfe. Is there an on-demand equation content marketers should follow? How can we personalize our content so we reach audiences in real time? What follows is a brief look at our recent #CMWorld Twitter chat with Elle. Consumers have come to expect the conveniences of an on-demand economy in their day-to-day lives. #CMWorld — Elle Woulfe (@ellehwoulfe) September 18, 2018 A2: Technology has sped up our lives so much so that we expect everything to be instantaneous.#CMWorld — Wayne Hendry (@ideakid88) September 18, 2018 A2: What’s fueling the on-demand economy? — Nimble CRM (@Nimble) September 18, 2018 What adjustments can be made to our content marketing strategy to achieve an always-on approach? #CMWorld — Elle Woulfe (@ellehwoulfe) September 18, 2018 A4: Greater content personalization so people can find what, they want when they want it. #CMWorld Are you looking to leverage technology for your on-demand strategy?
It’s no secret emerging technologies are impacting our content in many ways. But are marketers giving audiences what they want, when they want it? More and more consumers recognize their needs can be met with instant action. They have come to expect an on-demand experience. And now, brands are being forced to address this rising sense of urgency.
This kind of immediate response is why brands like Netflix are winning, says PathFactory’s Elle Woulfe. Is there an on-demand equation content marketers should follow? How can we personalize our content so we reach audiences in real time? What is the best way to create better customer experiences? We went to Elle looking for answers.
What follows is a brief look at our recent #CMWorld Twitter chat with Elle. More tweets can be found in our Twitter Moment.
Consumers have come to expect the conveniences of an on-demand economy in their day-to-day lives. What’s fueling it?
A2 -1: It’s an evolution fueled by a desire for speed and convenience….
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