What You Can Learn From Wendy’s Sassy Social Media Challenge

What You Can Learn From Wendy’s Sassy Social Media Challenge

Author: Rose Leadem / Source: Entrepreneur 2017 has been Wendy’s year of social media stardom, and with a recent Twitter challenge to a f

Social Media News You Need to Know: February 2017 Roundup
Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions
Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?
What You Can Learn From Wendy's Sassy Social Media Challenge

2017 has been Wendy’s year of social media stardom, and with a recent Twitter challenge to a fan, its popularity continues to grow.

On April 5, 16-year-old Nevada-native Carter Wilkerson tweeted at the fast food chain, asking “how many retweets for a year of free chicken nuggets?”

Typically, you’d expect a company such as Wendy’s to not respond at all to a question such as this. However, Wendy’s social media continues to amaze, and it quickly and cleverly responded to Wilkerson with a challenge: “18 million.”

HELP ME PLEASE. A MAN NEEDS HIS NUGGS pic.twitter.com/4SrfHmEMo3

— Carter Wilkerson (@carterjwm) April 6, 2017

Wilkerson took on the challenge. And unsurprisingly, it’s gone viral. Starting his own Twitter campaign, #nuggsforcarter, Wilkerson has gained a substantial following and he’s on track to set a new record for most retweeted post of all time, with 2.7 million retweets (as of this article’s publication). Ellen DeGeneres’s Oscars selfie currently…

COMMENTS

WORDPRESS: 0
DISQUS: 0