5 Free Marketing Tools Small Businesses Can’t Afford To Ignore

Here are five of the most effective marketing tools your business should be already using. Facebook groups. Facebook groups are free, they’re easy to create, and they provide a way for you to talk directly to your biggest fans – your customers. Groups are a very cost-effective way to inform prospects and customers about your business and to start building a relationship with them. Video is another effective and inexpensive way for prospects and customers to get to know you. Publicity involves persuading the media to write about you, mainly in articles and blog posts. Continued from page 1 So how can you get the attention of busy reporters and writers? By using SurveyMonkey, a free tool for creating short online surveys. One of the best tools for competitive intelligence, blog post fodder, and market research rolled into one is Google’s free alert service. Create alerts for subjects your customers are interested in or that are related to your products and services.

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Smart small businesses are leveraging these free
marketing tools to attract customers and make sales. (Photo credit:
Shutterstock)

Think that it takes lots of money to market your business
effectively? Nope. There are a number of online marketing tools now
available to help you attract and sell to more customers without
costing you a dime.

Here are five of the most effective marketing tools your
business should be already using.

Facebook
groups
. Facebook groups are free, they’re easy to
create, and they provide a way for you to talk directly to your
biggest fans – your customers. Facebook groups are communities,
unlike Facebook pages, which are essentially public bulletin
boards. Since you can control who is allowed in your group, you can
monitor the information that is shared and set the tone for
discussions. Groups are a very cost-effective way to inform
prospects and customers about your business and to start building a
relationship with them.

You can use your group to share news of the latest inventory to
come in, as NTY Clothing
Exchange
does with their videos of designer purses now
available. Share photos of holiday decorations you’ve set up, to
entice shoppers to stop by and see them. Or start conversations
that help you better serve your customers, such as through polls or
fun prompts. Clothing retailer LuLaRoe uses Facebook groups as a
sales channel, supplemented with Facebook Live video chats.

YouTube.
While some business owners may be reluctant to jump on the video
bandwagon because they don’t like seeing themselves on camera,
statistics show that consumers are rabid for video content. They
don’t care what you look like if the information is useful or
entertaining or interesting.

Video is another effective and inexpensive way for prospects and
customers to get to know you. Use your smartphone to record
yourself, upload it to YouTube, and then share it with your
customer base. You’ll probably be surprised by the amount of people
who watch it.

If you have no idea what to talk about on-camera, here
are…

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