How to Create an Endless Stream of Clients for Your Coaching Business. You can take that knowledge and teach it to others through a coaching business or coaching as a part of a lifestyle business. This happens when you don’t have a plan for lead generation in your business, and it’s not just in the coaching business. That story along with some helpful and actionable advice can get you interviewed on podcasts. You can post about who you are and what you do on your social media pages. Figure out what social media channels your target audience frequents and deliver content and sales offers there. Research the publication you want to write for, get a feel for their content and create an article that matches that style, send the pitch into the right editor, and be patient. Once you get accepted into some publications, start sharing your knowledge and when people are helped, some will hire you. Then, put the article you wrote IN the body of the email (no attachments). Use the Internet to add research to your pitch.
The internet has created the opportunity to start a business teaching a topic you know, are passionate about and have researched in-depth. You can take that knowledge and teach it to others through a coaching business or coaching as a part of a lifestyle business. The connectedness of the Internet means you can have clients all over the world and teach them through Skype, Zoom, Go to Meeting and other conference software and platforms.
You can use payment systems to charge before sessions or that are recurring. You can use software to create worksheets, handouts, homework and even use software to track a client’s progress. You can have a real business that adds instant value to people’s lives through what you teach and with the tools you use.
The internet has three billion daily users, which is an immense opportunity to find coaching clients. But, despite the opportunity, tools and access, most coaches are barely making it. You can log onto Facebook and see a friend of yours who does coaching pleading with people to sign up for their program for a low amount.
The coaching business is feast or famine. Sometimes you’re flush with business and other times you’re starving. This happens when you don’t have a plan for lead generation in your business, and it’s not just in the coaching business. You need a way to constantly bring in new clients. If you don’t have lead generation, your income will be sporadic at best. Here are four ways to set up an endless stream of clients for your coaching business and one lesson as you build.
1. Get interviewed on podcasts.
If you have a coaching business, I’m guessing there’s a story behind why you started it. That story along with some helpful and actionable advice can get you interviewed on podcasts. Being interviewed on podcasts exposes you to a whole new audience that doesn’t know you and can get excited about what you do and teach. Some of that new audience will hire you as a coach. You can even use strategies such as offering a special bonus if the listeners go to a special page on your website.
You can find podcasts to interview you using free services such as Radio Guest List, Podcasts Guests and H.A.R.O. Respond to what you will see delivered to your inbox using these free services and get interviewed on your first few podcasts.
2. Use paid and organic social media.
We live in a social media age. Billions of users log onto social media for life and business. You…