Author: Dan Steiner / Source: CIO Credit: Thinkstock If a business wants to make money, it needs to first spend money. As often as entre
If a business wants to make money, it needs to first spend money. As often as entrepreneurs hear those words, though, it’s impossible to spend money they don’t have. Whether a business is just getting started or trying to scale to the next level, at least a small expense is necessary to get the word out and generate revenue.
In today’s software-supported business world, the good news is that entrepreneurs can accomplish quite a bit with a limited amount of money. This is especially true of a business’s marketing efforts, which can deplete a professional’s time and budget. Here are a few tech tools that can help you stick to your budget while still building brand awareness.
Increasingly, small businesses are choosing loans to support their marketing efforts but for a new business, knowing where to turn to get those funds can be difficult. The Small Business Administration (SBA) has a tool that matches small businesses with lenders who are approved by the SBA. Simply complete a questionnaire and wait to be matched with lenders who see that you meet their qualifications. Unfortunately, many startups find that lenders are hesitant to offer loans for marketing costs, so you may find that you need to expand your search or find an affordable way to manage your marketing campaign.
Social media can consume hours of your day. In an ideal situation, you would be able to pay an expert to manage your various profiles, but those costs add up. A budget-friendly solution is a free social media dashboard like HootSuite, which pulls multiple social media feeds into one place. The best feature for these tools, though, is the built-in ability to schedule posts. You can plan an entire media campaign weeks in advance,…