4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

April the Giraffe. April is a powerful woman, as I assume most pregnant women are. You frequently forget there are things you find common and ordinary that others simply find extraordinary. This is the main basis for why Animal Adventure Park’s livestream has captivated so many, hitting headlines daily for over a week. For zookeepers, a giraffe having a calf is ordinary. Start before you’re “ready.” What I don’t think many people understand is that Animal Adventure Park isn’t even open yet. Where can you begin executing while still perfecting? I was so impressed to find in the description on Animal Adventure Park’s live stream video that they did not forget a call to action. What a failure it would have been to have that many people at your fingertips without an easy way for people to engage with the business. Yet, it’s a common business mistake.

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4 Marketing Lessons Entrepreneurs Can Learn From April the Giraffe

The internet has recently been taken over by a very tall and overly pregnant lady.

You may have heard of her. Her name is April. April the Giraffe. This chick has taken over the internet, with pregnant human women going viral for impersonating her.

April is a powerful woman, as I assume most pregnant women are.

Almost 100,000 people are tuning in on YouTube at any given minute to see if she’s birthed her fourth calf yet. When someone or something can garner the accumulative attention of millions, it’s worth taking note.

And while April is undeniably powerful, she is not nearly as powerful as the creative team behind her at Animal Adventure Park. Here are four lessons you can borrow from Animal Adventure Park to spark your own sensation.

1. Your ordinary is someone else’s extraordinary.

You frequently forget there are things you find common and ordinary that others simply find extraordinary. This is the main basis for why Animal Adventure Park’s livestream has captivated so many, hitting headlines daily for over a week. Giraffes give birth on a regular basis. Or, at least I assume so.

Since April has been livestreaming, two other baby giraffes have been born stateside. For zookeepers, a giraffe having a calf is ordinary. Yet, for the general population, a giraffe having a calf is extraordinary. What is your ordinary that others would find extraordinary?

2. Utilize the tools…

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