AppsFlyer Launches Pivot, A New Analysis Tool Aimed at Repealing and Replacing Marketers’ Reliance on Excel

AppsFlyer Launches Pivot, A New Analysis Tool Aimed at Repealing and Replacing Marketers’ Reliance on Excel

Source: MarketWatch SAN FRANCISCO, CA, Mar 24, 2017 (Marketwired via COMTEX) -- Match Group and other beta users utilize Pivot for deep campaign ana

Top 10 Trends That Will Transform Digital Marketing In 2017
Without data, your marketing strategy won’t cut it in 2017
72% Of Marketers Say Data Analysis More Important Than Social Media Skills

SAN FRANCISCO, CA, Mar 24, 2017 (Marketwired via COMTEX) — Match Group and other beta users utilize Pivot for deep campaign analysis, driving increased mobile marketing performance

SAN FRANCISCO, CA–(Marketwired – Mar 24, 2017) – AppsFlyer, the leading mobile attribution and marketing data analytics company whose mission is to make the marketing industry more measureable, today announced the launch of Pivot, a new reporting interface that allows marketers to save time and effort by delivering highly-customizable marketing data analysis from within the AppsFlyer analytics dashboard. Pivot’s drag-and-drop interface provides marketers with immediate answers to many of their most complex questions, analyzing up to 100,000 rows of aggregated data with increased speed and efficiency, reducing the need for offline tools like Microsoft Excel.

“For any marketer, one of the biggest challenges is standardizing and aligning front-end and back-end data for the purpose of making spend optimizations and decisions,” said James Peng, Head of Mobile and Social Acquisition at Match Group. “Pivot makes our ad network optimization process about 10% faster, and our typical day-to-day activities reviewing trends and performance activities more efficient by about 15%. We use insights from Pivot for a wide range of efforts, from dashboarding to fraud checks to campaign optimization. This tool is valuable for the industry and has allowed us to shift our attention from piecing together data from our ad networks to acting directly on the insights that should be sourced at the genesis of the data, the attribution provider, to begin with.”

Pivot provides marketers with access to nearly all of their mobile attribution and marketing analytics data…

COMMENTS

WORDPRESS: 0
DISQUS: 0