Are You Ready for Content Marketing in 2018? 60+ Predictions

Are You Ready for Content Marketing in 2018? 60+ Predictions

It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. As for my own predictions for the upcoming year, they are rather simple – though somewhat aspirational: Apple will buy Disney. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. It will see the light and purchase what is perhaps the greatest media company on the planet. It’s no longer just about words – content is about creating experiences. – David Meerman Scott, marketing strategist, Freshspot Marketing LLC Brand marketers will make the transition from creating branded content to building content brands. The most successful marketers will make an appointment with their audience, develop a format for their content, attach talent to their content and, most importantly, create a hook. Content builds relationships. Relationships build trust. Build a buying audience, and the rest will take care of itself.

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It’s hard to believe that, after 10 years, this will be the last time I share my annual list of content marketing predictions for CMI. Not to get all sentimental or anything, but looking into the future of our industry and anticipating the content and media trends most likely to impact our businesses has always been a favorite part of the job … and it will be one of CMI’s content experiences I’ll miss the most as I retire from CMI this month.

But, as change is the only constant, it’s time to put the past aside and focus on the challenges and opportunities that lie ahead. And, if anyone can help lead the content marketing industry forward and prepare you for what’s to come, it’s the group of experts who contributed to our 10th annual e-book of content marketing predictions.

In 60+ Predictions on Content Marketing in 2018, some of our favorite content marketing colleagues and compatriots share their thoughts on what it takes to build an audience; how advanced technologies and newer techniques – like AI, voice-enabled search, and virtual reality – will impact the content landscape; how troubling trends like “fake news” and data breaches will add complexity to the marketing equation; and more.

As for my own predictions for the upcoming year, they are rather simple – though somewhat aspirational:

  1. Apple will buy Disney. Although I think this transaction is a few years away, I want to go on the record now. As Apple continues to invest in original content, it will discover an out-and-out acquisition makes far more sense. It will see the light and purchase what is perhaps the greatest media company on the planet.
  1. In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as…

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