While he didn’t have a position lined up, Dor took advantage of the opportunity to build a network. And I was able to help build it from the ground up with some very talented people.” Dor now wears many hats at Notch Video, working with new customers on business development all the way to serving as executive producer on larger projects. When I started making stop-motion videos with my parents Hi8 Camcorder, I thought I was going to be an animator, and I treated video like an art. We started Notch Video as a reaction to a broken system. When we started Notch over four years ago, we saw that there was this massive opportunity to create video content for digital channels. It really feels to me like almost every industry is using video these days, which we think is great! How can businesses and agencies work together better? Businesses and agencies need to build trust on both sides. The strongest client relationships are forged over many years by delivering time and time again. But trust building takes so much time to build, and moments to lose.
When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day. But for Notch Video’s Director of Community, Yotam Dor, his career isn’t too far off.
Having spent his childhood making stop-motion animated videos with his parents Hi8 camcorder, Yotam followed his video aspirations straight to post-secondary education. “After completing my masters in film and TV at the Savannah College of Art and Design, I was hired by SCAD to run the Research & Development centre they just launched. Getting that position at the centre was like a mini MBA,” Dor told me in an interview. He stayed at SCAD for two years before returning to Toronto. While he didn’t have a position lined up, Dor took advantage of the opportunity to build a network.
“I scheduled hundreds of coffees and met with everyone in film, TV and advertising, even though everything in those traditional mediums felt a bit confined — especially after seeing the big world of R&D.” Eventually Dor met up with the team at Notch Video, and joined on as one of their earliest employees. “I wanted to do something that broke through the clutter, and I got really lucky to land at Notch Video at the incubation stage. And I was able to help build it from the ground up with some very talented people.”
Dor now wears many hats at Notch Video, working with new customers on business development all the way to serving as executive producer on larger projects. He also works closely with Notch’s network of over 800 freelancers, spread out across the entire country.
To find out more about the world of video production, and learn how companies and agencies can work more closely together, check…
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