The Mathematical Reason SEO Is the Best Long-Term Marketing Strategy. Two major considerations differentiate marketing strategies from one another. There are tons of marketing strategies out there, each with different possible returns and different demands. When implemented correctly, SEO is a strategy that utilizes the principle of compounding interest to yield bigger and bigger returns. It will keep attracting links, keep earning new visitors, and continue earning your company more visibility and more revenue (especially with a strong call-to-action). (Email marketing, for example, tends to grow in ROI as your subscription list gets bigger and bigger.) If your content is valuable, it will continue to earn links indefinitely, gradually increasing its individual page rank, and consistently moving it closer to the top spots for relevant queries. In parallel, new articles you create will evolve along similar lines, ultimately multiplying your growth in terms of total search rank. Overall visibility will come to you through many channels, including the new publishers you build relationships with, the influencers you engage with, and the social media followers you attract. The only caveat to this claim is the fact that SEO actually comprises other strategies that could be used independently, such as content marketing and social media marketing.
Two major considerations differentiate marketing strategies from one another.
The first consideration is that the bottom line is what really matters. Having more people interested in your brand and talking about it is nice, but hearing someone mention your name on Twitter doesn’t usually equate to making a sale.
For most marketers, the bottom line is what really counts. What’s going to bring you in the most money?
The second consideration is that “good enough” isn’t good enough; you want the best.
There are tons of marketing strategies out there, each with different possible returns and different demands. Many of them offer promising returns on your investment. But if you’re going to pay X amount of money for a service, you don’t want just a “positive” return—you want the greatest possible positive return.
With that in mind, you must find out which marketing strategy is the best one for you to use.
Objective metrics are hard to cite, however. Every business is going to see different results, and there’s always the possibility that some of the businesses in our samples won’t be using the strategies in question correctly. But there is one mathematical reason why SEO, when done properly, fulfills the above condition.
Compounding Interest
Most investors and savvy personal financiers will tell you the power of compound interest is astounding. It’s why so many finance advice articles note that getting started early is one of the greatest keys to success, and it’s responsible for spurring the financial growth of countless self-made millionaires.
The idea is that, as you start earning a consistent interest rate over a given period of time, your principle will grow. As your principle grows, your earned interest will grow, eventually snowballing into a bigger and bigger rate of return.
When implemented correctly, SEO is a strategy that utilizes the principle of compounding interest to yield bigger and bigger returns.
For example, when you create a blog post, you instantly gain some new search engine real estate and some inbound link potential. You may get a few hundred visitors in the first week—but that article never goes away. It…
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