After hearing Jane Weedon’s keynote at last year’s Content Marketing World, I knew it was time to take a deeper look at Twitch. So should your brand consider livestreaming on Twitch? We knew there was one person in the #CMWorld community that could help us figure it out. There are a lot of things to consider before streaming live on platforms like Twitch. But there’s plenty of opportunity for brands to get their name out there on Twitch: – Streaming in one of the non-game categories – Interact with a streamer’s live channel – Sponsor a streamer – Sponsor a streamed event – Advertise#CMWorld — Jason Schemmel – Speaker & Podcaster #GSDChat (@JasonSchemmel) January 22, 2019 a2 IMO Brands using Livestreaming should be on the platforms that support their target audience. Some industries work great on #Twitch and some may not. Do the research ahead of time to ensure you’re using the right live video streaming platform to reach your audiences. #CMWorld — Patrick Delehanty (@MDigitalPatrick) January 22, 2019 A2 – I would not force my way onto Twitch if I felt uncomfortable… There is way to interact without streaming… Engaging, social listening, influencer mktg #cmworld — Jason A. Wheeler – MARKETING (@WheelerCFB) January 22, 2019 Impromptu livestreams can sometimes end in disaster for marketers. #CMWorld — Tamara (@itstamaragt) January 22, 2019 What brands have you seen leading the way on Twitch? Discuss with like-minded marketers how to manage, deliver, and scale your content.
After hearing Jane Weedon’s keynote at last year’s Content Marketing World, I knew it was time to take a deeper look at Twitch. Weedon, director of business development at Twitch, said content on the platform is still gamer-centric. But now focus is being put exploring additional interests the community has.
So should your brand consider livestreaming on Twitch? We knew there was one person in the #CMWorld community that could help us figure it out. Jason Schemmel is Social Media Manager at HarperCollins Christian Publishing. Outside of his day job, he enjoys going live from his personal Twitch channel and is building a community website for streamers.
There are a lot of things to consider before streaming live on platforms like Twitch. How can it be built into your content marketing? What equipment do you need? Should you work with influencers? We had a great conversation with Jason and our chat participants, breaking it all down. What follows is a brief look at our discussion. Want to see all seven chat questions and the responses that were shared? Be sure to take a look at our Twitter Moment.
Twitch is widely known to be a platform for gamers. What if your brand’s focus is not a popular topic on it? Should you continue to explore the platform? Are there industries that better lend themselves to livestreaming on Twitch than others?
Some are better than others, yes. But there’s plenty of opportunity for brands to get their name out there on Twitch:
– Streaming…
COMMENTS