. However, brands that make an emotional connection with their customers are about twice as likely to retain them. With that said, startups across the nation are successfully connecting with customers by being personable. By being personable and offering high-quality products, these companies are able to carve out a niche for themselves even without having a household name. Be active on social media. Every good brand needs an active social media presence. In addition to the live aspects of social media, most notably on Facebook and Instagram, you can facilitate real-time voice and video chat through your website to provide customer support. As you go about designing your website and publishing to social media, keep this market in mind and make sure that your brand image is in line with it. In every aspect of branding, consistency is key. While your online experience goes a long way in reaching out to your customers, great brands find ways to go the extra mile to make connections.
It isn’t easy to build brand loyalty. After all, you’re asking your customers to give their buying preference to an entity with which they have no inherent connection. However, brands that make an emotional connection with their customers are about twice as likely to retain them.
This is easier said than done. Not every brand has Nike’s storied history or Apple’s iconic image. Your startup won’t be able to pull from the emotional well of positive experiences that accompanies a more well-tenured business. With that said, startups across the nation are successfully connecting with customers by being personable. Rather than remain an unidentifiable corporation, they show their faces and reach out to their customers. By being personable and offering high-quality products, these companies are able to carve out a niche for themselves even without having a household name.
There’s no equation for connection, but these five tips can make your brand more accessible to consumers.
1. Be active on social media.
Every good brand needs an active social media presence. Even if you need to practice or (when your budget allows it) hire a social media specialist, it’s worth it. Social media is vital in gaining a foothold in the market.
Luckily, there are several platforms that offer social media help. Take a look at Hootsuite, for example. In addition to its analytics services, Hootsuite provides a wealth of educational content that will up your social media game and help you connect with followers.
2. Go live.
In addition to the live aspects of social media, most notably on Facebook and
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