Effective Content Marketing Strategies: Saving Money and Resources. In this case, we are understanding that there is a need (user-friendly website) but that also we need to focus on our content marketing strategy and not just spend all our time tweaking that website. It is that digital marketing fits a small business content marketing budget! Social Media Marketing (SMM) The first main content marketing step every small business needs to invest in is social media marketing (SMM). This includes the sites that may be considered obvious, the top social media sites, including Twitter, Facebook, and Instagram. It is important to understand that each social media site has its own demographics. It is important to understand the target market. Continuing the Success with Social Media Marketing Every message posted on social media should have a sales slant of some kind. Businesses with a large social media following use those profiles to drive traffic to their website. Such keywords should not only be used in digital marketing but also while you work to make your own website for your small business.
Small business owners face many challenges. One of them is the challenge of getting their share of the market but doing it with fewer resources.
Those resources include money, human resources (man/woman hours) and more. Those are the types of resources that larger corporations may have access to, but small businesses do not.
In order to compensate for these differences, smaller businesses attempt to identify ways to get it done with less money or for free. Since this is something that differentiates the corporations and the small businesses, cost savings is a needed strategy for the small business.
Managing expectations is particularly essential for a small business. But, then that is the case for many aspects of business, even beyond small business. It is just good advice to understand where that starting point is, what your objectives are, and where you are going with it. Then, understand what you should expect, called “managing expectations.”
It doesn’t hurt to have an idea of what is to come, in the future, when it comes to the management of a small business. For example, business continuity and the ability to continue to deliver in spite of interruptions is one such area that needs to be managed within a small business.
Fortunately, we don’t have to manage that today. So, let’s go back to content marketing and the digital marketing aspect of that strategy.
When we think of digital, we may also think of visual. With that in mind, we are reminded that is essential that every small business owner develops a website that is user-friendly. It isn’t enough that it is visual, it needs to be easy enough for the site visitor to navigate and use.
That said, focusing on the website without content marketing strategies is not enough. In this case, we are understanding that there is a need (user-friendly website) but that also we need to focus on our content marketing strategy and not just spend all our time tweaking that website. It will still be there after we have developed our content marketing strategy!
Moving Forward with Our Content Strategy
Think of it this way…. Let’s say you have the most awesome website. Let’s say people stop by to visit this awesome website. If you do not have any content, what will they be reading or taking in while they are visiting? See?
But, that doesn’t mean that we do not consider our site design. It just means that we do what? Manage expectations.
Now, for the good news…
What is it? It is that digital marketing fits a small business content marketing budget!
If you are wondering what it is that allows the digital marketing to fit in that small budget, we are here to tell you…
It is because many of the techniques can cost the business almost next to nothing.
That said, it is important to understand that it…