Author: Anthony Ha / Source: TechCrunch Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and mana
Adobe is testing out a new product called Fleek, offering marketers a new way to recruit and manage video influencers for promotional campaigns.
Laura Williams Argilla, Adobe’s director of services and workflow for professional video, described Fleek as an extension of the social publishing tools that the company launched back in November.
“Trying to solve some of the needs of creators, it was like peeling an onion — we’ll help them publish, help with metadata, help them better understand their platform, but as we dug in, we realized there were a lot more challenges in that space,” Argilla said. So as a next step, Adobe decided to try to improve the way these creators work with marketers.
With Fleek, after a marketer creates their campaign, they can browse a “talent marketplace” of different creators, which includes their reach across different demographic groups and on various video platforms like YouTube and Facebook. They can then reach out to those creators…