Adobe buys TubeMogul for $540 million, expands its video marketing efforts

Adobe said it will acquire TubeMogul, a video advertising company, in a deal valued at $540 million. The deal will give Adobe a larger footprint in video programmatic advertising on multiple screens and allow it to combine it with its marketing, content and analytics services. TubeMogul shareholder will get $14 in cash for each share owned. The deal is expected to close in Adobe's fiscal fist quarter and be neutral to non-GAAP earnings. For Adobe, the play is to combine its Marketing Cloud with TubeMogul and cover multiple video formats. Video is increasingly seen as the primary marketing vehicle for many brands. The two companies have multiple joint customers. Here's where TubeMogul sits in the foodchain and the problem it is trying to solve. TubeMogul fits in with that plan. TubeMogul CEO Brett Wilson will continue to lead his team under Adobe's digital marketing unit.

How to Edit a PDF [Easy Guide]
Digital Marketing Spotlight: An Interview With Ursula Ringham, Head of Global Influencer Marketing, SAP
Adobe’s Project Fleek connects marketers and social video influencers

Adobe said it will acquire TubeMogul, a video advertising
company, in a deal valued at $540 million.


The deal
will give Adobe a larger footprint in video
programmatic advertising on multiple screens and allow it to
combine it with its marketing, content and analytics services.

TubeMogul shareholder will get $14 in cash for each share owned.
The deal is expected to close in Adobe’s fiscal fist quarter and be
neutral to…

COMMENTS

WORDPRESS: 0
DISQUS: 0