Adobe unites marketing tools under single “Experience Cloud” platform

Source: Netimperative - latest digital marketing news Adobe is combining its sales, marketing, CRM and product development tools for marketers unde

Adobe is combining its sales, marketing, CRM and product development tools for marketers under one cloud-based system called Adobe Experience Cloud.

The suite of tools comprises Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud to offer businesses everything they need to leverage customer experience in their organisation.

It uses the company’s Sensei machine learning and AI to offer better insights to companies looking to make their experiences more relevant to their customers, which is key in the race to be innovative.

Adobe Marketing Cloud allows enterprises to build experiences that will engage customers, including Adobe Experience Manager, Adobe Target, Adobe Campaign, Adobe Social and Adobe Primetime. It will enable businesses to manage experiences, personalise them for different types of customer, optimise them…

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