125+ Essential Social Media Statistics Every Marketer Should Know

Businesses, brands, and marketing Nearly one-third of Facebook users (32 percent) engage with brands regularly. Users and usage Twitter has 310 million monthly active users. Users and usage It has more than 400 million active monthly users. Instagram users are 2.5 times more likely to click on ads than users on other social media platforms. Users and usage Pinterest has 100 million active monthly users. People referred by Pinterest are 10 percent more likely to make a purchase on e-commerce sites than users of other social networks. Pinners are 45 percent more likely to be introduced to new brands vs. people on other social platforms. Of those, there are 100 million active monthly users. It’s is the second most-used social network after Facebook. YouTube statistics Social video is a big deal.

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125+ Essential Social Media Statistics Every Marketer Should Know in 2016 | Hootsuite Blog

Whether you’re creating a social media marketing strategy, designing a campaign, or making a business case for using a particular platform, you need to start in the same place: research.

The basis of any successful social activity is understanding the platforms, who uses them, and how.

That’s why we’ve compiled this list of social media statistics to show what sets each platform—and its users—apart. Whatever idea you’re cooking up, we’ve got the stats to help you plan.

The statistics in this post are organized by network and sorted into two categories: users and usage; and businesses, brands, and marketing.

General social media statistics

Before we get into facts and figures for specific platforms, let’s take a look at social media as a whole. The following stats come from an online study conducted by Harris Poll on behalf of Hootsuite in the U.S. and the U.K.

Users and usage

Businesses, brands, and marketing

  • 48 percent of Americans have interacted with companies or institutions on at least one social media network.
  • 41 percent of Americans say it’s important that the institutions they engage with have a strong social media presence.
  • Of those Americans who have a social media account, 28 percent would rather engage with a brand/organization on social media than visit a physical location.
  • 59 percent of Americans who have a social media account agree that customer service via social media has made it easier to get questions and concerns resolved.
  • 40 percent of U.K. adults say it’s very or somewhat important that companies they purchase from have a strong social media presence.
  • Of U.K. adults who have a social media account, 34 percent say they would rather engage with a brand/organization on social media than visit a physical location.
  • 56 percent of U.K. adults with a social media account agree that customer service via social media has made it easier to get questions and concerns resolved.

Facebook statistics

Facebook is still No. 1. Despite what you may have heard, everyone uses Facebook. Everyone. And they use it a lot. And because everyone uses Facebook, it’s a big deal for brands.

Users and usage

Businesses, brands, and marketing

Twitter statistics

The majority of Twitter users are news junkies who use the network to seek out information about what’s happening in the world. The micro-blogging platform is also a place for people to connect with brands.

Users and usage

Businesses, brands, and marketing

Instagram statistics

Five years in, Instagram’s still a hot network. It’s one of the five most-used apps and it continues to grow in popularity. And it’s an up-and-coming destination for advertisers.

Users and usage

Businesses, brands, and marketing

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