Oracle “simplifies B2B digital marketing” with revamped lead generation tools

Oracle “simplifies B2B digital marketing” with revamped lead generation tools. Tech giant Oracle has updated its Oracle Marketing Cloud suite with new features geared towards “simplifying digital marketing”. The firm said that changes to Oracle Eloqua and Oracle Content Marketing are a response to businesses needing to rethink internal marketing processes to streamline customer experience. This means marketers and salespeople need to work closer together to generate and convert leads, the company said To address this challenge, Oracle has introduced a new Content Portal, Program Canvas and Responsive Content Editor within the Oracle Marketing Cloud. These new capabilities give marketers the power to align sales and marketing by making approved marketing content more easy to find, track and share, the company claims “The very nature of B2B marketing is changing and as a result marketers need to rethink content strategies and work closer than ever with sales to generate and convert leads,” said Stephen Streich, senior director of product management, Oracle Marketing Cloud. “With the latest additions to Oracle Eloqua and Oracle Content Marketing, Oracle is empowering marketers to quickly create and share compelling content across their organization and reduce the number of steps required to identify and pursue new leads. This will drive efficiency across the marketing and sales process and ultimately help marketers improve the customer experience and lead generation.”