That’s why I use images in all my blog posts. That’s why an increasing number of bloggers use more than one image per post to enhance their posts: Images give people a reason to stop while they’re scrolling. Original photos Where should you get your images? There’s less of a chance that your audience has seen the picture if you took it yourself. There are also plenty of online tools, such as the Meme Generator from Imgflip, you can use to create your own meme. Videos No marketing strategy is complete without video content. Here are some examples of the types of videos you can create and ways to implement them: embed videos on your website send emails with videos upload videos to social media share product demonstrations give tutorials The list goes on and on. Plus, look at some of the benefits of video marketing: That’s why 83% of marketers say they would create more video content if they had unlimited time, budget, and resources. Take original photos to make your brand seem more unique. Use slideshows and whiteboard presentations if you want to explain things to your audience.
Did you know that 65% of people are visual learners?
Furthermore, 90% of information that gets transmitted to the human brain is visual.
But if you thought that was crazy, consider this. We process images 60,000 times faster than we process text.
Let that sink in for a moment.
As you’re reading this, you may believe you’re processing the information I’m sharing with you, and that very well might be the case. But if I show you an image, like this one, it will increase the chances of you remembering it:
As a marketer, you need to use this knowledge to your advantage. You always have to come up with new ways to reach and engage with your target market and current customers.
If your most recent marketing campaigns didn’t succeed, I want you to reevaluate those strategies.
Did you use any visual elements?
If you answered no, you have a significant room for improvement as you move forward. But some of you may be using visuals and still not having the success you’re looking for. That’s okay.
It’s possible you’re using the wrong visuals. Or maybe you’re just not positioning them properly within the campaign. You might need to make slight adjustments.
Regardless of your scenario, this guide will help you.
I’ve narrowed down the top 8 visual elements you can use to improve your marketing campaigns. I’ll tell you what they are and explain how to implement them.
1. Images
I’m sure you’ve heard the age-old saying that a picture is worth a thousand words.
In fact, articles with images get 94% more views than those without them.
To me, that’s a pretty significant number. What’s that worth to you?
It’s especially important to anyone who uses blogging to scale lead generation.
That’s why I use images in all my blog posts. They are a great way to break up the content and make my posts easier to read.
People don’t read your posts word for word. Things are going to get easier for you as soon as you accept it.
Your readers skim through your content. But if all they see is large blocks of text, they’ll find it difficult to stay engaged, get through it, and retain any information.
That’s why an increasing number of bloggers use more than one image per post to enhance their posts:
Images give people a reason to stop while they’re scrolling. As I explained earlier, the human brain is programmed to process and retain visual information.
With images, you can still get your point across even if each word isn’t being read.
In addition to blogging, images should be used for your other marketing campaigns as well.
For example, let’s say you’re sending an email to your customers offering them a 25% discount. If you just put that in the message written as text, it won’t be very effective.
But by turning that message into a visual coupon, you will make the message much more appealing. As a result, the recipient will be more likely to use the discount, which will translate to more sales for your company.
2. Original photos
Where should you get your images?
Obviously, in today’s digital age, the Internet is saturated with photos. You can definitely use those to enhance your content. I do this all the time. Just use someone else’s photo, and give them credit for it.
While there is nothing wrong with this strategy, it’s not the only option.
If you really want to bring your visual marketing strategy to the next level, take original photos. You should consider doing this for a few reasons.
First of all, it makes your content more unique. There’s less of a chance that your audience has seen the picture if you took it yourself.
Sure, if you were taking a picture of a famous landmark, there will be similar ones out there. But yours will still be unique. Plus, you won’t have to give anyone else credit for the image.
Once you start taking original photos, you can use them for much more than just a single marketing campaign.
It gives you something to post on social media, which is part of your general marketing strategy as a whole. Check out these pictures on the Muscle Milk Instagram page:
Yes, they could have found photos of people hiking, camping, and running on the Internet. But those would not have been as authentic as these.
Instagram is the perfect platform for you to post original photos. It gives your audience a reason to follow you, which will improve your brand awareness and benefit your company.
If your social media followers find out you’re posting random images from the web, they will be less inclined to follow…
COMMENTS