How a Top Account Executive is Closing Big Deals with Video

Bethany Bohme is a top Account Executive (AE) at MediaValet, a digital asset management software provider who is in the business of helping global companies organize, manage and share valuable digital assets. To help build more personal connections with her accounts, Bethany recently introduced video as part of her selling process. To view this video please consider upgrading to a web browser that supports HTML5 Video In the beginning, Bethany was a little skeptical. Vidyard GoVideo was a new addition to the tech stack at MediaValet and she had to get used to the idea of adding video to her cadence. As an AE, Bethany would be leveraging video in a later part of the sales cycle (e.g., to go over pricing proposals or answer complex questions) rather than a prospecting use case leveraged by the sales or business development teams. However, once she got over her initial reservations and started using video, she started seeing success quickly. Soon, she was sold. While she’s sharing her screen, she can be seen in the corner of the video at the same time. This not only allows her to personalize the experience for her opportunities but also offers the ability to provide a greater amount of detail that would otherwise take a long email to convey. Adding video to your existing sales process just takes things a step further to really customize follow-ups with opportunities, regardless whether you’re an AE, a sales development rep, or a business development rep. As a sales professional, you’re able to add value along the way to not only engage a lead or prospect but to ultimately close the deal.